#SocialForGood: Join Priyanka Chopra, as We Bring Awareness to Causes That Matter

This article has been published in partnership with Facebook

Connecting people from different ends of the world at lightning speed, the advent of social media into our lives forever changed the way communication works. Not just friends or family members, social media platforms have the ability to reach out to crores of people, thereby making it a very powerful tool to carry forward a message.

And if the message supports a good cause and is spearheaded by a celebrity whose supporters can spread the word – there is nothing better!

This is precisely why Priyanka Chopra has teamed up with Facebook for the #SocialForGood Live-Athon, a first-of-its-kind social media-powered event that aims to drive social change and inspire people to do good.

“Over the past few years, I’ve personally experienced the power of social media globally towards causes that I hold dear to my heart. So here I am…announcing my partnership with Facebook for #SocialForGood Live-Athon to bring awareness to causes that matter, celebrate some real-life stories and also inspire people to do their bit for the community,” Chopra posted on Facebook last week.

The Live-Athon will showcase panels that include distinguished personalities from all walks of life. As the name suggests, these folks will go live and deliberate over pertinent social issues, while being hosted by none other than our favourite Priyanka Chopra!

Quite a few exciting panels have been curated for Live-Athon. Starting with one on the topic of cyber bullying, which will see actor Richa Chadha, singer Armaan Malik, and model Toshada Uma sharing their thoughts, we also have enterprising women like Shradha Sharma, Upasana Kamineni Konidela, Falguni Nayar, Vrundan Bawankar, and Pooja Dhingra joining the women entrepreneurship panel.

The ‘Do Your Bit’ panel will have much-loved actors like Ayushmann Khurrana, Diljit Dosanjh, Afroz Shah, and Humans of Bombay founder, Karishma Mehta on board.

Lastly, the mental health panel will have director Imtiaz Ali, filmmaker Soundarya Rajinikanth and artist Sonaksha Iyengar, who will be talking on a very relevant issue in today’s context.

These panels will shed light on some personalities who have actively worked in the areas they’ll be talking about. For instance, Toshada Uma is a model who is slowly carving a niche for herself in a completely unconventional way. She suffers from alopecia—a medical condition that results in baldness. For a world that’s obsessed with impossible beauty standards, an 18-year-old Uma is fighting trolls with élan, while inspiring others to feel comfortable in their own skin!

We also have Sonaksha Iyengar who is using the medium of art and social media to bust myths around mental illnesses.

The Better India has partnered with Facebook for this event and we are positive that just like our drive for social impact, Live-Athon will also pave the way for change! Watch the Live-Athon here:

(Edited by Vinayak Hegde)

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