How to Spread the Joy of Diwali? This Beautiful Ad Shows What Lighting up Lives Truly Means!

This article is sponsored by HP

For me, a chill in the air and a peculiar smell, which is a mix of snacks and house cleaning products, is an indication that Diwali is not too far away. For as long as I can remember, this festival of lights began at least a week before the actual date — houses get scrubbed clean before they are adorned with string lights, a lantern at the doorstep and diyas in every corner.

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Speaking of diyas, lighting those beautiful earthen lamps has always been my most favourite tradition on Diwali.

Right from when I was a child, I was “in charge” of diya—from buying them from the vendors on the footpath to rolling the wick, pouring the oil and arranging them on the staircase.

Over the years though, I unknowingly modified this small custom.

I started buying fewer diyas. Instead, when I went shopping for clothes and decorations, there was an addition to the list—several strings of electric lights. The quaint diyas, with their small, dancing flames, became restricted to the doorstep of homes.

Slowly, I started noticing that even the heaps of diyas being sold by vendors more or less remained the same, when earlier, the pile would get smaller and smaller as Diwali came closer. This made me realise that even though string lights were lighting up several homes, the spirit of Diwali was dimming.

Isn’t the spirit of Diwali all about brightening up lives? It is the festival of spreading kindness and happiness; of bringing joy in the lives of others; of spending time with loved ones; and of sharing. So what better way to celebrate the spirit of Diwali than to share this joy with those who need it the most.

But in today’s time, most of us forget what truly defines the festival of lights. In their recent advertisement, HP India traces the story of one “diyewaali Amma” who patiently sat on a pavement all day long to sell her clay lamps but nobody was buying anything from her. In their heartwarming video, a young boy notices this Amma trying to sell her diyas and decides to make her Diwali happy.

The video brings back the nostalgia surrounding the true spirit of Diwali and reminds one and all about the need to make others happy while celebrating this festival. Watch the advertisement here:

“The beautiful initiative induces a thought which we ourselves were not aware of. The campaign makes us stop and notice the street vendors sitting with their diyas on the side of the roads. The campaign gives us an opportunity to become the light of hope in the festival of light,” says HP India.

Following this principle, the Diwali celebrations at HP India this year will also be ‘local’ and diyas and other decorations sold by street vendors will be used.

So go ahead — use this Diwali as an opportunity to become the happiness in someone else’s life. As this campaign says, #TuJashnBan kisi aur ki zindagi ka (become the celebration of someone else’s life).

(Edited by Gayatri Mishra)

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