Imagine having healthy, home-cooked food delivered at your work-desk, at the same time every day.
Wouldn’t that make your life simpler?
This is the promise of a unique ‘cloud kitchen’ concept, by a bunch of entrepreneurs in Hyderabad, reports The Hindu.
Dr Suresh Kamireddy, a general practitioner who launched QuriosEATY, a food chain, told The Hindu, “We realised that many people don’t have time to cook and they order food from restaurants or small eateries. We did market research and realised that there is a big scope for healthy and balanced diet if it can be delivered at home or office.”
The other ‘big kitchen’ concepts in Hyderabad have been aimed at corporates and the B2B segment, while QuriosEATY plans to crack the B2C segment.
Its 10,000-square foot kitchen in Kukatpally will be inaugurated on October 31st, with plans for six satellite kitchens as well.
Dr Kamireddy added, “We are slotting ourselves in the on-demand order and online subscription-based food delivery segment. Since we are a bunch of doctors, we have ensured that (the) nutrition and health requirements of our customers are taken care of.”
The health food startup scene has seen quite a flurry of activity in the recent past, with people becoming more aware of the dangers of ordering fast, fried and unhealthy food. There are a lot of initiatives that provide people with a healthy meal, at a reasonable price during the workday.
Take for instance, Healthie, started by serial entrepreneur Rajesh Sawhney in 2017, it is currently delivering in Delhi-NCR, Bengaluru, Mumbai and Hyderabad. According to Yourstory, the startup serves up healthy meals that have an Indian touch for the urban lot.
Or, Purple Basil, started by self-proclaimed foodies and husband-wife duo Dhananjai Raja Kuttad and Rashmi Ghale in 2016. The Bengaluru-based initiative is an online healthy food delivery startup that targets two customer groups – those who want to eat healthy and tasty food, and those who are fitness conscious and want to address the food part in their fitness regime.
Yustrength is another health food delivery startup in Mumbai that boasts of clients like Sonakshi Sinha and Bobby Deol. Providing healthy and tasty meals on a subscription model, it offers daily, weekly or monthly subscriptions, personalised for each customer and different from the ones available online for home delivery.
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Well, all set to start in about five days and 19 hours, QuriosEATY is all set to revolutionise the food delivered to your desk.
So, say goodbye to quick fix unhealthy meals, and dig into nutritious health food in Hyderabad, delivered at your convenience, thanks to QuriosEATY.
(Edited by Shruti Singhal)