In the past year, the Ola, the ride-sharing app has faced a lot of flak from customers over questions of passenger security.
Responding to such complaints which include drivers taking unnecessary detours, alleged cases of molestation and other safety concerns, the cab-aggregating giant, launched Project Guardian, a real-time ride monitoring system, on Tuesday.
“Ola Guardian, the real-time monitoring system to strengthen ride safety of customers, has been launched as a pilot in Bengaluru, Mumbai and Pune,” the city-based cab-aggregator said.
Backed by Artificial Intelligence and machine learning tools, this ride safety strengthening system will go live in Kolkata and Delhi by the end of next month, and in other Indian cities by the end of this year. For regular customers, especially woman, this is a feature that could make travelling safer.
Based on the expected travel time and other trip indicators, this feature will monitor route deviations, unscheduled stops and other such scenarios in real time. The company’s safety response team will monitor activity on Ola Guardian.
“Post analysing the data, the safety response team will connect with the customer to assess any potentially unsafe rides and provide assistance as required,” the statement added.
According to this IANS story, the Ola team will reach out to the passenger immediately if their system tracks any unscheduled stops or diversions. In the statement, the company also spoke of how they are looking to work with respective state governments to ascertain unsafe routes in a particular city and transfer that information into the Ola Guardian system.
“Through projects like the Guardian, we believe in leveraging technology to improve the overall safety of rides across the transportation industry,” said Ankur Agrawal, Vice President for Business Excellence and Safety, in a statement.
The introduction of Ola Guardian follows the company’s decision to introduce a driver-authentication system by asking its driver partners to take a selfie and sharing that image with the Ola team to ensure impersonators aren’t driving customers.
(Edited by Gayatri Mishra)
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