TBI reader Nalin Rai gives his opinion on the recent call by Prime Minister Narendra Modi to encourage “Make in India” and what it means for the country.
On the eve of the launch of the ambitious programme Make In India, Mukesh Ambani, Chairman of Reliance Group made a very pertinent comparison with the earlier Made in India campaign. Going into the structure of the sentence he pointed out the fact that Made in India denoted a process that had happened in the past while Make in India is a process that has an element of continuum associated with it. Indeed, the Prime Minister Narendra Modi underlined this aspect as well in his historical speech at the Madison Square yesterday and invoked the Diaspora to come back to the country and be an active participant in establishing a new Brand Identity for India.
As a matter of fact the icon chosen to represent the process- Make in India- is also quite pertinent; it is a lion, which has a grace, and poise and the walk that is tempered with the ground realities existing around it. If China has a tiger that roars, India would have a lion, whose supremacy even a Tiger acknowledges in the jungle and quietly recedes into the background. The time has indeed come for the lion to rise and claim the turf.
The motif designed on the lion representing various industrial processes and their associated signage is a pointer to creation of a new composite identity- alike a marble cake- preserving all the constituent diversities of the growth process that have been achieved so far and to mesh it into a unified structure underlining the diversities that are defined by ethnic, geographical and the kind of crafts that are being pursued since eons by the factors of “ inheritance”, rather than as a pursued vocation.
It is the sector of “inheritance”, that needs to be focused upon in particular and provided the hand-holding to upgrade itself through technology as owing to the tag of “ inheritance”, associated with it, it continues to be plagued by compromised product quality and higher prices. Once the mettle of the biggies of the industrial sector who have made their mark at the international level provide the backing to this “inheritance” sector , it would give the uniqueness to the “ Make in India” endeavor as the “inheritance” sector has the capability to flavor India at international forums in its own unique way.
Make in India would also facilitate in changing the dynamics of production ecology, as one hopes that production that would take place would be in sync with the demands of the market and not supply driven. Informal sector in the country is the sector that provides the maximum opportunities for employment- but now it being brought within the ambit of “Make in India” they would also be able to enjoy the fruits of India’s driven efforts to grow.
“Make in India” underlines the fact that Indian paradigms need Indian answers and not ‘solutions’ copied blindly from western text books and perhaps this could have been the reason why the lion was chosen as the “logo” for this makeover process.
Through the process of “ Make in India”, the aim of the government is to include the unincoporated sector into the mainstream of the developmental ethos by changing the paradigms plaguing the sector like – absence of patronage from authority to inviting the experts from all fields to adopt and assimilate them, from lacking organizational skills to developing focused missions of skill development to weed out the structural flaws of the sector by extending the patronage of the state as also the system along with the formal industrial sector by bringing them within the ambit of “Make in India” to create a sense of appreciation for them of their role in facilitating a unique brand image of the country.
The time for lion has come to roar and claim the turf in the jungle and establish its suzerainty and the catalyst would be “ Make in India”.
– Nalin Rai