Igniting Ideas For impact

Embarking on a transformative journey through six chapters, we traverse India's landscape, exploring pioneering startups and their revolutionary...

10 months

Olive Green Cookies: You Can Help Army Widows By Eating These Delicious Biscuits!

In Jammu's Samba district, the Indian Army and Pune-based Aseem Foundation have come together to launch Olive Green Cookies, a novel venture that empowers widows of martyrs.

Olive Green Cookies: You Can Help Army Widows By Eating These Delicious Biscuits!

At a military garrison in Samba, Jammu district, widows of martyrs have come together to establish a social entrepreneurial venture called Olive Green Cookies.

This collective of women, working in collaboration with Aseem Foundation, a Pune-based non-profit, began baking cookies made of high-quality apples and walnuts grown in the region nearly one and a half months ago.

“A group of widows were trained by the foundation which also provided necessary equipment for production of cookies. Currently, 10 kg of cookies are baked by these women daily,” an Indian Army officer supervising the initiative told the Press Trust of India.

According to the officer-in-charge, who didn’t wish to be named, the Army transports these cookies twice a month to the Pune-based NGO, where the product is packaged and eventually marketed. Priced at Rs 55 per packet, these cookies are currently sold to corporate customers in big cities.

Women at Olive Green Cookies. (Source: Facebook/Kashmir Focus)
Women at Olive Green Cookies. (Source: Facebook/Kashmir Focus)

Through this venture, the army hopes that widows of martyrs can find gainful employment and some semblance of independence, instead of merely depending on pension cheques. The venture is currently at a nascent stage, and efforts are on to include more such women.

“Koshur Krunch” (Kashmiri delicious) is written on the top of the packet, which carries the message that every cookie is infused with the flavour of valour and sacrifice,” reports PTI.

Also Read: Meet the 16-Year-Old Mumbaikar on a Mission to Empower Widows of Martyred Jawaans

“Made by the hands of women of courage of Samba district, Olive Green Cookies tell a story of fighting the odds after losing a near and dear one in the line of duty. These war widows have the grit and determination to embrace fate with a stern will and pride themselves in being called ‘Veer Nari’.

“With the purchase of every pack of Olive Green Cookies, you are saluting not only the brave martyr but also supporting the indomitable spirit of war widows,” reads the message on the packet.

Photo Source

Profits from the venture are shared by the participating widows.

“It is in keeping with the Army’s tradition of looking after the families of its soldiers,” Lt Col Devender Anand, Defence spokesperson, told PTI.

(Edited by Gayatri Mishra)

Also Read: 4 Inspiring Widows Who Bravely Fought ‘Tradition’ And Reformed Their Lives


Like this story? Or have something to share? Write to us: [email protected], or connect with us on Facebook and Twitter.
NEW: Click here to get positive news on WhatsApp!

If you found our stories insightful, informative, or even just enjoyable, we invite you to consider making a voluntary payment to support the work we do at The Better India. Your contribution helps us continue producing quality content that educates, inspires, and drives positive change.

Choose one of the payment options below for your contribution-

By paying for the stories you value, you directly contribute to sustaining our efforts focused on making a difference in the world. Together, let’s ensure that impactful stories continue to be told and shared, enriching lives and communities alike.

Thank you for your support. Here are some frequently asked questions you might find helpful to know why you are contributing?

Support the biggest positivity movement section image
Support the biggest positivity movement section image

This story made me

  • feel inspired icon
  • more aware icon
  • better informative icon
  • do something icon

Tell Us More



See All