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This Farmer First Built His Own Milk ATM. Then He Helped it Go Cashless!

According to the class XI dropout, farmers can get one-and-half-times more price for their milk using these indigenous machines!

Nilesh Gussar, a farmer from the Gir Somnath district of Gujarat who developed the famous milk dispensing machine, has further enhanced the system by creating its cashless version.

Consumers can now operate the ‘Milk ATM’ using three options—biometric fingerprinting, username and password, besides a prepaid card. Earlier, consumers would insert denominations of Rs 20, Rs 50, and Rs 100 into the machine to withdraw their share of milk.

These Milk ATMs are growing popular with dairy farmers, who aren’t keen on selling their produce to cooperatives or middlemen.

Gussar claims that those who use his Milk ATMs average get one and a half times the price for their products compared to cooperatives or middlemen, besides having complete autonomy in setting its rate. Last year, he had sold over 30 such machines to farmers across districts in Gujarat and states like Maharashtra, Tamil Nadu, and Chhattisgarh.

“I wanted to eliminate the middlemen that came between a farmer and the end customer. When I used to sell milk at a nearby dairy, I was not getting competitive rates, and that is why I developed this machine,” Gussar a class XI dropout told the Times of India.

For representational purposes only (Source: Flickr)
For representational purposes only (Source: Flickr)

For someone who has never had formal training in engineering, this is a remarkable achievement!

Depending on its carrying capacity, which extends from 50-250 litres, each Milk ATM costs in the range of Rs 75,000 to Rs 1,50,000.

Gussar believes the farmer can recover the costs of the machine within a year. “The machine works by registering customers first and using their fingerprint to dispense a fixed amount of milk,” he said.

“Customers can also opt for the username and password system or a radio frequency prepaid card. The customer has to wave the card at a mentioned area on the machine following which prefixed quantity of milk will be dispensed,” he added.

Gussar has already developed five such cashless Milk ATMs and sold it to clients in Tamil Nadu, Orissa and Rajasthan.

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