India is home to thousands of skilled artisans who create masterpieces ranging from block prints to Madhubani paintings. They are a valuable part of India’s cultural heritage.
Unfortunately, due to the fact that the profession is not duly recognized, they can only sell their wares in limited markets.
Noticing this, three friends decided to come together to form India Kala, an online portal which takes rural art to the masses!
To find out how they did it, watch the video below!