On the surface, it may look like any other calendar. However, ‘Kyaari’ is more unique than you might think. It can vanish below a thin layer of soil and come into the world again in the form of 12 different plants.
Kyaari is an invention of Jaipur-based 21Fools, started by Founder and CEO Divyanshu Asopa. It is a calendar made of two elements. The first is beej-kapas, which is a paper that grows into a plant when sowed in the soil. Beej-kapas is made of pre-consumed cotton waste and is embedded with seeds. It is manufactured at 21Fools’ workshop located in Jaipur and is entirely wood/tree-free.
The second element is reclaimed wood, which has been used to make the frame of the calendar.
Inspired by Mahatma Gandhi’s idea of sustainability, Kyaari was created to ‘celebrate the birth of the new and the rebirth of the old.’ The team has so far handcrafted more than two million beej-kapas products.
Growing the paper into a plant is easy. The calendar comes with a list of instructions, along with a list of things you will need beforehand to grow the plant. You can watch a time lapse video of seeds germinating from the paper here:
When you order a Kyaari calendar, you will only receive calendar sheets for the first four months in your first delivery in January. These sheets will grow into marigold, basil, tomato and coreopsis.
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Your second delivery for May, June, July and August will have the sheets as well as complimentary beej-kapas greeting cards.
The third delivery for the months September to December will have complimentary beej-kapas festival greeting cards – all of which will turn into plants. The idea is to be able to interact with their customers thrice a year.
Kyaari can be purchased for ₹1,199 and should reach you in the first week of January.
It comes in a beautiful box with impressive packaging and a cushioned calendar within.
You can find out more about Kyaari here.