Google has introduced a host of “India First” products, usable in a number of regional markets.
Aimed at Tier-III and Tier-IV markets and the rest of India, these are designed to make everyday life easier than what it currently is.
Given below are Google’s India-specific products, and what they can do for you!
Maps for two-wheelers:- It is no secret that there are more bikes in India than cars! A new two-wheeler mode in Google Maps will provide shortcuts not accessible to cars, as well as customised traffic and arrival-time estimates.
Bikers can expect timely suggestions for narrow roads, relevant routes and two-wheeler friendly shortcuts!
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Android Oreo (Go Edition):- Low-end smartphone users can now experience faster speeds, as this OS will improve experiences across low-RAM phones. Android Orio will help improve the user experience for entry-level phones. Unlike Android One, which was specific to handsets like Micromax and Spice, Android Go is compatible with any handset with 1 GB RAM or less.
Files Go:- This app will help free up vital space, find files faster, and share files offline. It also helps in collating those pointless, spammy “good morning” WhatsApp forwards, and deleting them automatically. This is sure to be a boon for handsets with low RAM.
Google Tez:- Launched only 10 weeks ago, Tez already has 12 million active users. Google’s wallet has tied up with numerous utility providers, including BSES and Dish TV. The company is in the process of adding more services for merchants and sellers, to make the use of Tez more prevalent.
Vernacular voice assistant:- A first for any feature phone in India, Google’s voice assistant on JioPhone, will be available in both English and Hindi, automatically.
In addition to these products, Google has also entered into a partnership with the Tata Trusts, to promote digital literacy amongst rural women. There is a severe gender gap in internet usage in rural India, and Google plans to address that.
Google has recognised the potential market India has and is doing all it can, to ensure its relevance in the land of a billion people.