Apart from being one of the best cricketers in the world and a heartthrob, Virat Kohli has now achieved another major milestone in his illustrious career—of being the most marketable global cricketer!
According to Forbes’ latest report on the brand value of sports stars, which is topped by tennis star Roger Federer, the Indian cricket team captain has managed to surpass sports stars like Barcelona icon Lionel Messi and NBA team Golden State Warriors’ Steph Curry on the list!
The brand value of a sportsperson is calculated on the basis of an athlete’s earnings. This excludes the salary and bonus that they receive from their sport and all investment income.
Ranking seventh in the global list, Kohli shares the same podium of sporting legends like Roger Federer, LeBron James and Usain Bolt.
With a brand value of $14.5 million, i.e. ₹94,20,72, 250, the 28-year-old is not just acing it in the field but out in the global market as well. Displaying extraordinary skills and adding more feathers to an already decorated hat, Virat Kohli’s rise as Cricket’s own superstar has been much corroborated with his recent over-the-top achievements.
With the landmark achievement of hitting 31st ODI century for India last week, the prolific athlete has surpassed Australian cricketer Ricky Ponting in the list of cricketers with the most number of ODI centuries and is second only to cricketing legend Sachin Tendulkar.
However, the man remains grounded to his humble upbringing. When asked about his growing brand value, he had remarked, “These are just number for me. It is not something that I strive for. It is just a byproduct of something that I do in my professional career and the focus always remains that,” reports Times Now.
Interestingly, Kohli had made it to the news last month for his momentous decision of not renewing his multi-crore endorsement deal with Pepsi.
Imploring that the beverage didn’t adhere to his lifestyle and the fact that he endorses in something that he would use himself, the man has set an example amidst not just his contemporaries but also other celebrities who endorse products just to expand their bank balances.
Had he not withdrawn himself from the colossal deal, probably Virat Kohli’s brand worth would have probably been much higher and his rankings notches higher in the list!