#FreeTheBeach: Bollywood celebs, Mumbaikars join hands to clean up city’s sands

Several popular B-town celebs took to social media and urged their fans participate in beach clean up at Juhu, Mumbai.

Whether you live in Mumbai or not, the sorry state of beaches in the city is no secret. Just like Mahatma Gandhi said, “Be the change you want to see in the world,” a number of citizens joined forces to dirty their hands in an attempt to clean the beaches. Such cleaning is much required, especially after Ganesha Chaturthi – when the religious festivities tend to create a lot of waste material.

The #FreeTheBeach campaign saw several celebs, including Sonakshi Sinha, using their star status to promote the cause. The stars took to various social media platforms – like Twitter and Instagram- and urged their fans and followers to go for a beach clean up at Juhu, Mumbai.


She also shared the poster of the event that mentioned the venue and date. “Join the citizens… Gandhi Statue, Juhu beach, September 6,” it read.

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Apparently the call was a decent success, and the beach did get a helping hand, as attested by posts like the one made by Dia Mirza – 


#Repost @sahil_insta_sangha (@get_repost) ・・・ Today Citizens of Mumbai joined the #BMC to roll up their sleeves and help clean #JuhuBeach post the festivities. It is time that we all pushed for policy reform to #BanPlastic and Ban the use of Non BioDegradable Materials to make our beloved idols. It is imperative that we support our govt and each other to sustain a healthy environment! Very proud of all those who showed up and grateful to those who are spreading awareness for the urgent need of #WasteManagement. These problems have been created by us and now must be solved by us! #memumbaikar #SwachhBharat

A post shared by Dia Mirza (@diamirzaofficial) on


It is always a delight to see celebrities use their social media clout for a good cause.

So, if you are a resident of Mumbai, and wish you to see your beaches clean, then the next time a beach clean-up happens, don your old t-shirts and gloves, pick up your shovel and join fellow citizens restore a Mumbai beach to its glory!

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