#FreeTheBeach: Bollywood celebs, Mumbaikars join hands to clean up city’s sands

Several popular B-town celebs took to social media and urged their fans participate in beach clean up at Juhu, Mumbai.

Whether you live in Mumbai or not, the sorry state of beaches in the city is no secret. Just like Mahatma Gandhi said, “Be the change you want to see in the world,” a number of citizens joined forces to dirty their hands in an attempt to clean the beaches. Such cleaning is much required, especially after Ganesha Chaturthi – when the religious festivities tend to create a lot of waste material.

The #FreeTheBeach campaign saw several celebs, including Sonakshi Sinha, using their star status to promote the cause. The stars took to various social media platforms – like Twitter and Instagram- and urged their fans and followers to go for a beach clean up at Juhu, Mumbai.


She also shared the poster of the event that mentioned the venue and date. “Join the citizens… Gandhi Statue, Juhu beach, September 6,” it read.

You may also like: Women, Salt and Satyagraha: A Look at the Historic Protest at Mumbai’s Chowpatty Beach in 1930

Apparently the call was a decent success, and the beach did get a helping hand, as attested by posts like the one made by Dia Mirza – 



It is always a delight to see celebrities use their social media clout for a good cause.

So, if you are a resident of Mumbai, and wish you to see your beaches clean, then the next time a beach clean-up happens, don your old t-shirts and gloves, pick up your shovel and join fellow citizens restore a Mumbai beach to its glory!

Like this story? Or have something to share?
Write to us: contact@thebetterindia.com
Connect with us on Facebook and Twitter.
NEW: Click here to get positive news on WhatsApp!