Placeholder canvas
Igniting Ideas For impact

Embarking on a transformative journey through six chapters, we traverse India's landscape, exploring pioneering startups and their revolutionary...

7 months

TBI Blogs: Let’s Break the Silence – 4 Simple Ways to Spread Awareness About Menstrual Hygiene

The menstrual hygiene issue is about much more than the various products in the market. Before we solve other critical aspects, there is a fundamental aspect of making this issue normal, which is most important.

TBI Blogs: Let’s Break the Silence – 4 Simple Ways to Spread Awareness About Menstrual Hygiene

On 28th May, the whole world observed International Menstrual Hygiene Day. The story of menstruation is incomplete without a piece of cloth, and understanding the challenges of different segments of women in our society. To know more on the campaign ‘Not Just a Piece of Cloth’ visit the campaign website below.

To the lay person, menstruation is a basic biological function for a woman, and thus her personal problem. That is mostly where the understanding begins and ends. But this deeply taboo issue has a lot of impact, which is still not part of the bigger discourse. Menstruation can be a monthly disaster for women who are still invisible to the larger world.

Menstruation and Sanitation

Sanitation and the menstrual health and hygiene of women are closely connected. At a NJPC session on menstrual issues, a group of 30 tribal women from Masora Kala village (Lalitpur district, Bundelkhand, UP) spoke about the lack of private bathing spaces. The single hand pump situated beside the road forces them to take a bath in the open.

When the Goonj team motivated them to take action, they built a community bathroom to ensure their dignity. Goonj’s Not Just a Piece of Cloth (NJPC) campaign closely juxtaposes sanitation and menstrual issues among women.

In Sahi Village, Daringbadi district, Odisha, the women used to bathe in the open by the roadside earlier. They had to wash their menstrual cloths in the open. It is not difficult to imagine that the hurriedly washed cloth carried infections, and the place became consistently unhygienic for other women to use. This open bathing area, called Chua or Duckwell, was also used by animals.

With reference to the newly constructed covered bathing area made with tarpaulin, a woman from the colony said, “We knew nothing about our personal hygiene during our menses, but now we know.” A separate place, 20 metres away from this bathroom, was also dug for the animals to drink water.

Menstruation and Women’s Health

In the upper parts of Guptkashi, Uttarakhand, where they don’t even have a gynaecologist available for deliveries or other emergencies, the question about what women do when they have menstrual cramps is entirely rhetorical. In the deep interiors of the Sunderbans, West Bengal, where cyclones and storms make daily life a challenge, the question about whether a UTI infection will or will not lead to cervical cancer is again a needless one.

But what about the places which have primary health centres, clinics, dispensaries, and hospitals? Are women with menstrual health issues treated more seriously in the health facilities across our country? Here is a quoted paragraph from a 2013 International Report by the Water Supply and Sanitation Collaborative Council (WSSCC), “The medical profession may not always be a source of good information either, as one participant suggested, when he pointed out that many junior doctors are not trained properly in menstrual hygiene management, even while they must deal with the medical consequences.”

In an NJPC session in an organization working with cancer patients, the Goonj team met with a group of 50 women and girls recently.

These included staff, front-line workers, cancer survivors, and teachers who shared their views on menstruation. One cancer survivor said, “I started menstruating when I was 12 years old, but my menstrual cycle was not regular. I never told my mother about this. One day, due to heavy blood loss, I was admitted in the emergency room, where I was diagnosed with uterus cancer. I was operated upon and  my uterus was removed, so now I don’t menstruate.”

Most women agreed that due to ignorance about menstruation, young girls and women don’t pay attention to their menstrual issues. Issues where definite irregularities are ignored or hidden can slowly take the form of uterine cancer, which can be fatal if not treated in time. Dinabandhu, Head of KZSVS, an Odisha-based partner organization of Goonj, says, “The local ANM (Auxiliary Nurse Mid-wife) comes once a week just for giving vaccinations. Even she doesn’t have knowledge about menstrual health and hygiene. There is no way of changing their knowledge and practices, and hence they follow primitive methods.”

There are no health facilities nearby. The nearest District Health Centre in Phulwani is 130 km. away, reachable by a single bus plying on this route.

The big step forward

There needs to be a paradigm shift in the orientation of our health system and infrastructure, where women’s menstrual issues are prioritized comprehensively. Even today, all across the rural and urban health systems, the common response to a menstrual issue is ‘this happens’.

An ecosystem is needed that will give a woman a safe space and opportunity to speak about these challenges. This will have a positive influence on her mindset and give her the confidence to approach the available health facilities without shame or embarrassment.

Under Goonj’s Not Just a Piece of Cloth initiative, MY Pads are probably the cheapest, easy-to-make, replicable, reusable, and eco-friendly sanitary pads.

Menstruation and Drought

With only three running hand pumps for the entire village of Sudor in Panna District in Madhya Pradesh, water is a precious commodity.

Women go long distances to fetch water on bullock carts or on cycles, or carry the utensils on their heads. “Adha samay toh paani laane mein lag jata hai, fir majdoori bhi karo. Hamne toh garbhvati avastha mein bhi majdoori ki hai. Maahvaari ke samay dard itna hota hai ki ghar aakar pehle apne aap ko sekte hain, fir khana banaate hain.” (“We spend half of our time in bringing water, and then we have to go out to work as well. We have worked as daily labourers even when pregnant. During menstruation, the pain is so much that when we come home, first we have to do hot fermentation before we can cook food.”)

Drought is not as visible as other disasters such as earthquakes or cyclones, yet the devastation is equally lethal. Women face the brunt of it because typically the men migrate to the cities, leaving behind the ever-growing responsibility of running the household to their women. These women have extremely limited choices and priorities, sometimes bordering on the fight for mere survival.

Under such circumstances, their menstrual need and hygiene is not even a priority. Apart from Goonj’s larger work for drought-hit communities, reaching out more cloth to them ensures that these women have excess cloth in future as well for their personal need.

Menstruation and Disability

The silence in a classroom full of 35 bubbly girls only amplified that they were hearing and speech-impaired. Their frantic hand gestures showed that a spirited discussion was in progress on the subject of menstruation. The girls were taking part in Goonj’s NJPC session. The teacher explained the issue of menstrual health and hygiene to them and asked them to fill the NJPC – A Million Voices form.

Given the strong taboos and challenges that adolescent girls and women generally face around menstruation, the disabled face manifold greater problems. Anandwan, Baba Amte’s exemplary centre for the leprosy-afflicted, replicated Goonj’s work. This was the time when Anshu Gupta, Founder, Goonj, had pointed out to Pallavi Amte, Baba Amte’s grand-daughter-in-law, how NJPC could address the needs of the leprosy-afflicted and of people with other disabilities living in Anandwan.

For example, the visually-challenged girls at Anandwan didn’t find out, till someone told them, about their periods. Even using a ready-made sanitary pad presented practical difficulties for these girls.

Pallavi said, “Our focus was primarily leprosy patients, but Anandwan also houses people with many other disabilities. We wanted to pay more attention to their specific needs as well. We have here more than 350 disabled girls and women in their reproductive age, but we hadn’t thought about their monthly needs of menstruation. Goonj’s NJPC initiative enabled us to think in this regard. A well-oriented warden now takes special care of these girls, providing them information about menstruation and other reproductive health related issues.”

Menstruation and migrant women

According to the 2001 Census, out of the 309 million migrants, female migrants constitute 218 million, while only 91 million are male. These women work in the tough terrains of mountains, on the roads of metros, and in the agricultural fields of different states. Invariably, they neither have access to basic facilities such as toilets, nor can they afford the ready-made sanitary pads, besides the fact that they know very little about menstrual health and hygiene.

Migrant labourers in the most difficult terrains – like the groups working with the BRO (Border Road Organization), making roads on the highest altitudes in extreme temperatures – require a lot of assistance. In Jammu & Kashmir, after the massive floods in 2014, migrant labourers and their families were one of Goonj’s focus groups for relief and long-term rehabilitation work. Hailing from Bihar, West Bengal, and other areas, these people were the worst sufferers, without any security, shelter, or attention from the agencies.

The scenario unfortunately is not very different in the slums of urban and semi-urban areas. In 2015, the Goonj team started working deeper in Delhi-NCR, connecting with organizations working with different communities of women and adolescent girls.

The objective was simple – give women space to share their challenges around menstruation, and sensitize them about menstrual hygiene.

Many insights have emerged from women engaged as domestic workers, sex workers, waste pickers, and adolescent girls.

The story is the same for migrants in any part of the country. Basic sanitary facilities and health systems around menses and otherwise are largely missing. Sadly, women face the most marginalization everywhere, even among landless labourers, leprosy patients, homeless migrants, disabled people, etc. However, these women strengthen Goonj’s resolve to create a space for the voiceless to speak up. They show the need to make the world understand that menstruation is a human issue, not a women issue.

Goonj strongly feels that the menstrual hygiene issue is much more than the various products in the market. Three critical aspects are access to menstrual products, affordability of various options, and awareness about menstrual health and hygiene. Before we solve them, there is a fundamental aspect of making this issue normal, which is most important. That calls for a change in the larger eco-system and mindset of our society.

Urban women and men can evoke long-term awareness and empathy about the chasm in resources between the two strata. That, we hope, will open more doors for civic participation.

You can do 4 simple things to change this

  1. Start by giving two meters of cotton cloth to women in need, and share her story.
  2. Hold a Chuppi todo Baithak (Break the Silence) meeting on this issue with five women/men you know. Make it a platform to open up through simple exchange of experiences, emotions, and challenges around menstruation.
  3. Create a chain. Tag five men/women in your social media network to spread the word. Don’t forget to use the hashtag #notjustapieceofcloth
  4. Organize a collection camp around cotton cloth for menstruation. Write to us to know more about how we can do this together.

To know other aspects on menstrual health & hygiene, refer these documents: Part 1Part 2, and Part 3.

Like this story? Or have something to share? Write to us:, or connect with us on Facebook and Twitter.
NEW: Click here to get positive news on WhatsApp!

This story made me

  • feel inspired icon
  • more aware icon
  • better informative icon
  • do something icon

Tell Us More

We bring stories straight from the heart of India, to inspire millions and create a wave of impact. Our positive movement is growing bigger everyday, and we would love for you to join it.

Please contribute whatever you can, every little penny helps our team in bringing you more stories that support dreams and spread hope.

Support the biggest positivity movement section image Support the biggest positivity movement section image


See All
Sign in to get free benefits
  • Get positive stories daily on email
  • Join our community of positive ambassadors
  • Become a part of the positive movement