Every morning, as I walk to the bus stand, I cross a local school here, a government school. I hear loud singing voices; the same songs every morning – the prayers and the national anthem. I pause and smile. School is such a beautiful feeling! Only when I am returning home in the afternoon do I mutter curses under my breath. Swarms of children run madly in all directions in and out of the school. With their uniform loosely hanging over their bodies and a few torn books falling out of their bags, I see the dismal picture of ‘education’. I wish these kids had a way to study at better schools, where they would truly be educated. There could also be an alternate option. Why not improve the quality of education in these government schools? That’s exactly what Sikshana does.

In 2002, Mr. E S Ramamurthy, retired chairman of BHEL in Bangalore wanted to work on a social cause. He started working with a primary school to understand their functioning and their problems. Initially he remained associated with aangan badis, overseeing the midday meal programmes. Yet, after it was taken up by the government, Ramamurthy decided to do something more. He decided to focus on the quality of education in government schools and act as a facilitator. The founder member of Sivasri Trust, which operates Sikshana, Ramamurthy started out in 2004. In the next one year, he could cover ten schools. Since then, there his idea has known no bounds. He gradually strengthened the Trust and found more board members. In 2007, one of the funders, Mr V.R. Prasanna, having returned from the US after 16 years, joined the Board as a fulltime Director.

Prasanna explains the Sikshana model, “I realised that the model was very successful and could be replicated. I joined as the Programme Director with a view to scale it up. It is a decentralized approach. We try to understand the basic needs of each school, based on the village and community conditions. The idea was to empower schools by disbursing funds and bring in management concepts. Since 99% of our schools are in rural areas, we noticed that students found it difficult to express what they knew. Hence, we focused on four skills – Read, Write, Compute and Express!”

What started with ten schools has today grown to 375 schools, covering almost 50 000 students. Sikshana acts as a facilitator, providing resources and guidance to the schools. In India, 90% of all children in the 6-14 age group attend a public school, which is why the Sikshana team felt that any meaningful effort to improve the educational standards of the new generation should necessarily start here. The value additions are countless. Take technology, for instance. Prasanna explains, “We started our initiative of providing one laptop per school and one pendrive per child. Being able to access a computer helps children overcome their fear of technology. Kids are even learning English faster, because of computers. We have English-Kannada dictionary installed in every system. We make sure every child comes forward to use the facility. We also help those who excel or are able to do better than the others by conducting summer technology camps for them. At the end of every year, we organise a computer summit, across schools. Two students from each school give presentations. This increases their confidence levels. We know that our students will be able to become whatever they want in life, because of the kind of exposure they get.”

Many individuals who want to make a difference in the society often wonder how they would do it all by themselves. When I look at Sikshana and the magnitude, impact and diversity of their projects, I am assured that anything is possible if you want it bad enough. Prasanna writes on the Sikshana blog, “With Sikshana yet to hit the 20 employee mark and the need to manage nearly 375 schools in 7 blocks, a question that naturally comes to one’s mind is how is Sikshana able to conduct such large events in addition to mentoring all the schools. I am seeing increasing signs of the teachers and the department taking ownership of Sikshana. An increasing number of teachers have started to believe in themselves.”

Thus, on one hand children are imbued with an enthusiasm to learn actively and on the other, the staff is more aware of its role and potential. With Skishana playing the facilitator, the day is not far when public schools will be at par with, if not superior to, the private schools.

In this article, we write about the Biomass Cooking Stove innovation that is being nurtured by the Villgro foundation.

Context and problems with LPG

Micro and small establishments that provide boarding services to 40 – 100 individuals in rural and semi-rural areas face the three pronged problem of not having the access, both financially and in terms of availability , to LPG, having to incur the costs of large amounts of biomass required to run their relatively inefficient stoves and dealing with the associated health impacts that inefficient, outdated stoves generate.
Unlike small households, micro and small establishments rely on purchasing fire wood and not on collecting biomass. These costs average around 2000 Rs. / ton. As such the inefficiency of stoves used by this category of users has a direct impact on their expenditure and thus on their income and savings. When compared to households these establishments utilize their stoves for much longer (upto 10 hours a day when catering to 100 customers) and thus the impacts on wood consumption and health issues are
exasperated.

Burning wood creates CO2 and other greenhouse gases. Establishments, based on size, generate between 20 – 80 tons of co2 a year. While small when considered at a national or global scale, this contributes to climate change in its own way.

Enter Biomass Cooking Stove, an innovation by Svati Bhogle of SustainTech India Pvt. Ltd.

The Biomass Cooking stove is an application specific high efficiency wood burning stove specifically designed for a range of cooking needs. The innovation offers to the end user: saving in fuel costs, by being up to 50% more efficient than conventional stoves and improved health impacts. The features that make the stoves innovative are, optimum air fuel ratios controlled by efficient vents, well designed combustion chamber volume resulting in high combustion and heat transfer efficiencies, good insulation to prevent losses to the walls and an optimally designed chimney to vent the flue gases away from the breathing zone of the cooks and designed to reduce heat losses to the atmosphere.

Who is impacted and how?

Owners of micro and small boarding establishments, including semi-portable food vendors will be impacted. This covers a range of individuals with daily revenues between 500 to 5000 rupees per day. A market survey revealed that the total number of tea shops, small & medium hotels and street food vendors to be 73,650 in the state of Tamil Nadu alone.
On the lower end of the economics scale – this includes street side food vendors who spend considerable amounts of their income on firewood. These individuals were shown to spend upto 30,000 Rs. annually on firewood with monthly take home incomes of around 7000 Rs. On the higher end of the economics scale – this includes proprietors of small size ‘hotels’ catering to the needs of approximately a 100 customers a day.

Environmental, social and economic benefits

SustainTech India Pvt. Ltd. (SIPL) is reaching out to the needs of a fuel stressed segment of society – initially the street food vendors, who operate on push carts and where cooking is done inside the cart or on railway platforms, roadside shops and small hotels who with a roof and some seating capacity.
A survey conducted shows that these stoves are in operation for about 10 hours every day and each unit caters to about 100 clients every day. The 65,000 fuel efficient wood burning stoves (considering only the tava, frying stoves and tea kettles) that would be sold by SIPL in the first five years would therefore offer a safer, cooler and healthier working environment to at least 65,000 cooks and 6.5 million people who would eat
around these stoves every day. India has a high incidence of respiratory ailments and a smoke free working environment would reduce the medical expenses of the affected people working around wood fires.
The survey data also shows that 38% of the street food vendors and tea shops use kerosene for their cooking needs. Very limited kerosene is available in fair price shops and this is inadequate. Very often the sector uses unfair means to procure kerosene creating stress and tension besides eroding the profitability.

Moving to a biomass stove would reduce the stress associated with procurement of kerosene, improve profitability of the business and show that it is possible to replace a fossil fuel with a renewable energy source.
At the global level the movement to a fuel efficient wood stove would significantly abate CO2 emission. A survey conducted in the project area shows that stoves are in use for about 8 -14 hrs every day and for 300 -350 days in a year. Data has also been collected about fuel consumption patterns in conventional stoves and performance of improved stoves tested and some of them certified. With a projected stove life of 5 years, the carbon abatement potential of the venture through installations in the first 5 year planning period would be 3.7 million tons of CO2. (1 kg of firewood saved = 1.5 kg of CO2).
Firewood is purchased by the end users of SIPL products at Rs 2000 / ton. The saving in fuel costs, because of energy efficiency should enable the end user to payback the cost of the stove without financial stress in 12- 18 months. Each stove purchased would on an average save Rs 20,000 – 30,000 of fuel cost every year.

The enterprise projects that through its intervention and in their life time, the stoves installed in the first
5 years period, it would conserve Rs 4000 million in fuel costs thus creating wealth for a very needy community.

Urban India is glaring at a huge waste management problem with no clear policy examining waste as a part of the production-consumption-recovery cycle.  In India, over a million people find employment in rag picking and recycling of waste; and this is an unorganized sector.

Most of the rag-pickers are poor, illiterate and belong to rural immigrant families. Many commence their profession at the young age of five to eight years. Most of them have never attended any school. While collecting rags they are subjected to chemical poisons and infections. Due to malnutrition, they suffer from stunted growth and anemia. These rag pickers have been weaned out of our social fabric and as begging is being abolished more and more beggars are becoming a part of this scavenging community.

Conserve  India, an organisation in Delhi founded by Anita and Shalabh Ahuja  was born of a desire to reduce India’s mountain of waste. Their team, after a lot of research, struck upon the idea of Upcycling by washing, drying and pressing plastic bags into sheets.

Handmade Recycled Plastic (HRP) is  made from  polythene bags picked from Delhi’s streets, rubber from old truck tyres’ inner tubes, old denims and saris. The processes used to make ‘Conserve’ bags and accessories have been specifically developed to be as energy efficient as possible and to keep out polluting dyes and chemicals.  This not only helps the environment, it also cuts costs, giving the organisation more money to invest in other social projects.

Ragpickers enjoy working for Conserve as it directly implies that they, perhaps for the first time in their lives, will have enough to feed their families and rent homes that they can be proud of. On an average, a conserve ragpicker earns around $70 a month compared to a ragpicker who earns somewhere around $25.

The ragpicking community is unorganised; it is hard for them to protect their rights. By giving them ‘Conserve Employee Cards’, Conserve India helps them have a voice in the society. Conserve India has also started a campaign called Recognition for Ragpickers. As part of this, the organisation is trying to persuade the Delhi government to create an official register so as to recognize Delhi’s 150,000 ragpickers and give them their right to a fair wage.

Conserve also offers training to its workers so they can do better jobs in their organisation. Conserve supports schools in slums where many of its employees live. With an initial funding from Asian Development Bank, Conserve is now starting two new projects for tracking the general welfare of its workers and providing health clinics for those who have no access to healthcare.

In collaboration with top designers, Conserve India makes high-end fashion items like handbags, wallets, shoes and belts from the handmade recycled plastic.

Conserve India has collaborated with Fair Trade for marketing its products, which are available in stores across US, Japan, Europe . Their products can also be bought online through the Conserveshop.

By buying Conserve’s products one not only gets to be a trend setter in fashion, but also gets to help some of India’s poorest people and its environment.

For more information visit their website http://conserveindia.org. Infact if you want do something about the waste clogging the streets of your city, you can set up your own Conserve and be the change that you want to see in the society. Mail Conserve India at info@conserveindia.org or call on +91 11 43095301.

In this article we bring to you an interesting invention by Mr. Vivekanandan, who is now being mentored and assisted by the Villgro foundation. Going by the good old adage ‘necessity is the mother of invention’, the device was invented by Mr. Vivekandan because of a real-world problem that his fellow villagers faced.

The Problem

Chili and coriander powder are so central to South Indian cuisine, that village residents will travel 25 km by bus to get it ground. They are forced to do this because the existing machines to grind chili and coriander are usually very large, have high installation costs, and use too much power to be suitable for rural areas.

Mr. Vivekanandan’s Solution

Mr. Vivekanandan’s innovative solution was a pin pulverizer that was modified for small capacities, yet could still grind chili and coriander. The material is centrally fed into the pin pulverizer’s milling chamber, which consists of two discs with pins: one is stationary and the other is rotary. The material that passes through the space between the stationary and rotary pins gets scissored, and converted into a fine powder. The perforated screen at the bottom filters the powder, and it is discharged through it.

When Mr. Vivekanandan applied to Villgro, pin pulverizers that could grind spices were already being manufactured with a capacity of 150 to 4000 kg/hr. A pin pulverizer that had a capacity of 30 kg/hr was also available, but it was only able to grind cereals.

Mr. Vivekanandan’s journey with Villgro literally began with a journey. He came to know about Villgro and its activities when he accidentally met an employee of Villgro on a train. At this point Mr. Vivekanandan had already invested Rs. 8 lakhs (approximately US$ 18,700) of his own money, and had created a 3 HP pin pulverizer without any external help. He thought he had solved 90% of the problems in grinding chili and coriander, and had manufactured 100 machines. But of these only 20 were sold. Even worse, three quarters of these machines were returned because the chili and coriander did not pass through the screen, and because they created too much dust. The work came to a standstill, and did not resume until almost a year later, when he was introduced to Villgro.

Villgro tapped several different resources to work on this problem. These were the technical expertise of their own staff, the assistance of a consultant from TANSTIA-FNF, Mr. Ashok Iyengar, and InnoCentive, an “open innovation” company that opens up research and development problems for anyone to solve. The solution arrived at was to increase the speed of the rotor to 6600 rpm.

While increasing the speed of the rotor is a seemingly simple solution, for Mr. Vivekanandan the key realization was that the chili and coriander were getting stuck in the screen not because of their high fiber content, but because of the speed of the rotor. In addition, Mr. Vivekanandan was concerned that to run the rotor at higher speeds, he would need much more expensive bearings. Consequently, if the cost of the machine increased, then grinding chili and coriander could not become a viable income generating activity for rural women. Mr. Vivekanandan is quick to emphasize that the main assistance that Mr. Iyengar provided to him was in giving him greater confidence, and in allaying his fears.

Mr. Iyengar first assisted Mr. Vivekanandan in producing a 5 HP, 3-phase machine, because his machine could not initially be run at the increased speed on 3 HP. However as in rural areas the preference is for a 1 HP, single-phase machine, Mr. Vivekanandan subsequently reduced his machine’s weight, wall thickness, size and diameter of the stator and rotor so that it is suitable for rural areas. Mr. Vivekanandan has also attempted to bring the cost of the machine down to cater to rural needs by focusing on the types and amount of materials used. However he has maintained the quality of the essential components such as the bearings and blades.

Below is a picture of a villager using the pin pulverizer. Fantastic innovation which is sure to benefit hundreds of villagers!

Note about the Villgro Foundation: Villgro is a not-for-profit company empowering rural development by identifying and incubating innovations that could be translated to market based social enterprise models thus impacting thousands of lives. In efforts to impact rural life, VILLGRO actively promotes social entrepreneurship and works with different stakeholders to create and support an eco-system that empowers social entrepreneurship by means of seed funding, mentoring, networking and recognition. Villgro has impacted over 360,000 rural users with technology & solutions reaching the grassroots. Villgro has identified and activated more than 2000 social innovators.

We have all read and heard about farmer suicides, pesticides in food and issues of child labour. Here is an organization that is working towards the eradication of all of these – Zameen.

Zameen is a unique farmer owned organic cotton trading company working to improve market access for marginalized farmers in India through certification, supply chain partnerships and organizational development.
Cotton farmers in India do not receive a fair price for their produce which leads them to usurious money lenders. Huge debt and inability to support their families leaves suicide as the only dignified option. In the Amravati district of Maharashtra, 5000 farmers commit suicide every year and that is an alarming statistic.

Zameen believes in the ‘trade, not aid’ approach to rural development. Farmers invest their own capital in Zameen and are completely engaged in the process. Zameen has a tie up with AOFG (Agriculture and Organic Farming Group), a non-profit organization, to facilitate the development of independent, legally registered farmer cluster associations that are self managed and are able to sell organic cotton as per strict international standards.

Infamously referred to as ‘dirty cotton’, the commodity accounts for 16% of global insecticide use which is far more than any other crop. Agro-chemicals contaminate local water supplies, degrade soil quality and harm wildlife. Farming communities also face an increased risk of various diseases like cancer. Zameen trains farmers in organic farming which has resulted in drastic improvement in soil fertility and farmers’ health.

As a Fairtrade certified organisation, Zameen farmers are no longer subjected to widespread speculation and fluctuation in market prices. Fairtrade guarantees a minimum price which covers sustainable farming and living conditions. Additionally, a social premium is earned by the farmer community and that premium is democratically invested in community development projects. So far, Zameen’s farmers have invested in wells, their children’s education and ofcourse into their own businesses.

Fairtrade prohibits child labour and encourages movement towards gender equality. Zameen farmers have access to international markets and being organized into an association gives them a stronger collection voice.

Know more about Zameen and their activities.
Website: http://www.zameen.org/
Facebook : http://www.facebook.com/pages/Hyderabad-India/Zameen-Organic/130739011014/

The region of Gujarat has been home to many a tribal cultures and has nourished them from the earliest known periods of history. The stark monotony of the arid landscape in this region is relieved by the bright shades of handicrafts made by the tribal women. Specifically, the Okhamandal Taluka is home to more than 200 Self Help Groups (SHGs) of men and women. It is from these communities that the Appliqué handicraft under the “Okhai” brand name has been created with the support and guidance of TCSRD (Tata Chemicals Society for Rural Development).

The Self Help Groups in Okhamandal Taluka mainly comprise of the Rabaris, Vagher and Ahirs. The most prominent tribe here, the Rabaris, are a semi-nomadic tribe known for their survival and adaptation in arid regions of Gujarat and Rajasthan – pursuing a pre-agrarian, pastoral lifestyle – found mainly in the Kutch and Saurashtra regions of Gujarat. The Rabaris today lead a quaint, colourful and rugged life which finds a manifestation in the embroidery and crafts made by them.

The TCSRD centre employs the skills of about 200 Rabari women from the various Okhamanda villages and a team of trained tailors. The various products made in Okhai include apparels, accessories and handicrafts. The handicrafts workforce is guided by a full time designer to translate the traditional products into those that are in consonance with the current fashion trends. These products are sold at retail showrooms in Mithapur and Ahemdabad. The products are an amalgamation of the traditional art form of the Tribal Women and the designs of the designer.

As their website puts its, “The Okhai brand has become a powerful statement by the women of Okhamandal villages over the years. A statement that empowers them, a statement that gives them and the region an identity, a statement that make people notice this beautiful form of art and patronize it.”

What we’ve found particularly interesting is the impact that these self-help groups are creating on the community members. Do read the following tales of empowerment at the Okhai website:
Laxmi Bhara – Chief designer. She has been associated with the project for over 8 years and now is a proud owner of a home.
Rami Dula Nangesh – Empowerment personified. Her day with Okhai starts at 5 in the morning and she has been instrumental in bringing about innovative changes to the various products.

More about Okhai here: http://www.okhai.org/
To read about Tata Chemicals Society for Rural Development (TCSRD) click here: http://www.tcsrd.org/

In our lives whenever there is a financial emergency we have the privilege of access to a whole gamut of banking and financial services. We could walk into a bank avail a loan , use our credit cards. But there is a vast majority in our country who don’t even have access to a bank account.

That is where ‘Microcredit’ comes into play. Microcredit refers to providing small loans to low income households – mostly to start a micro-enterprise like livestock rearing, tailoring, grocery store etc. These income generating activities enable poor households to become self-reliant and get out of the vicious circle of poverty.

One can simply register on rangde.org to become a social investor. Choose borrowers to make a social investment of as little as Rs. 100. At the end of the repayment schedule, the investor receives a 2% interest on the investment.

Here’s an interview with Smita Ram, Co-Founder & COO , Rang De:

What was the whole idea behind starting Rang De?

The idea behind starting Rang De was to create a sustainable initiative that will address a problem at its roots. Prior to starting Rang De, we were dabbling with several ideas relating to child labor, domestic help, media etc.

But soon we realized that most of these problems had poverty as its root cause and unless we address poverty, the rest will continue to exist. While we were researching these problems, Mr. Mohammed Yunus won the Nobel Prize in December 2006. That’s how we were introduced to the concept of micro-credit. Something that intrigued us was the interest rates that the borrower paid and how little people like us knew about the concept.

Thus Rang De was born as an initiative that facilitates small loans (micro-credit) for Indians that do not have access to credit. You can lend from Rs. 100 onwards on www.rangde.org to entrepreneurs identified by our partners across India. Join us to make poverty history in India!

What kind of hurdles you had to face during setting up the organization?

There were plenty of challenges right from registering the entity, to attracting talent to getting funds. We continue to face similar and other challenges but that is what makes working for Rang De enjoyable.

Rang De has a fabulous repayment rate, how do you guys achieve that?

We follow a model that is similar to the one propagated by Mr. Mohammed Yunus. We lend money usually to individuals in groups.The group could be a self help group or a joint liability group. In both cases, the group members vet each other and the group leader signs as a guarantor. The group also agrees to pitching in with the repayments if one of them fails to repay. This is the main reason for the repayment rate. Apart from this, we have a criteria for the selection of the borrowers which our field partners follow.

What has been the response of the social investors?

Our social investor base is growing slowly but steadily. We have a little more than 1000 social investors and in some sense, we are a close-knit community. Those who invested their money first have also now begun to invest their time to make Rang De more efficient.

In how many states does the organization have its presence?

We currently have a presence in 10 states – Karnataka, Andhra Pradesh, Tamil Nadu, Orissa, Kerala, Rajasthan, Uttar Pradesh,Maharashtra, Madhya Pradesh,West Bengal.

Although the impact is quite evident, could you tell us some anecdotes of the social impact of Rang De, on individuals and the community in general?

Women entrepreneurs we are reaching out to in Orissa are getting access to loans for the first time. Their loan size is as small as Rs.1000. They are able to borrow money for the first time because it is affordable.

Any plans of making it a for-profit organization?

No. We do not plan to make it a for-profit organization.

How do you plan to take it forward? Where do you see it 5 years down the line?

We would like to be able to reach out to people across all states in India and go deeper into the territories where we have started to work. We would also like to provide a wide range of social investing options to the investors and make social investing a norm.

The Better India team wishes Rang De all the best of their mission to create a macro impact through micro credit.

Contact Details
Do visit www.rangde.org for more info
Twitter: http://twitter.com/rangde
Facebook: http://apps.facebook.com/causes/127485?m=96aaaf39/

Sittilingi is a remote village in Dharmapuri district, 125 km away from Salem town in Tamil Nadu, which used to be a god forsaken land caught under the spell of quacks and black magic. Noisy drums and fake injections were all they had to cure illnesses. This is when Dr. Regi and Dr. Lalitha took the plunge. This doctor couple went ahead to provide medical services to the tribals of Sittilingi, leaving their promising careers in the cities.

The couple found their calling in service to the underprivileged and wanted to use their knowledge where it was needed the most. Their hunt for the right place to offer their service ended at Sittilingi, a totally neglected and ignored tribal village. They ventured into the village, faced tough resistances and now they have emerged successful in establishing a full-fledged medical center for the tribals. A service beyond praises! 

Regi and Lalitha called their service the Tribal Health Initiative (THI). Their perseverance and continued service has brought about dramatic change in the living conditions of the natives. Infant mortality rate in Sittilingi has reduced to 20/1000 and there are no mothers dying in childbirth for the past 5 years. The nutrition levels of children and the general well being of the people have improved to a great extent.

Another striking fact about the Sittilingi initiative is that the girls who serve as nurses at the medical center are personally trained by Regi and Lalitha. When Regi and Lalitha saw that it was extremely difficult to get nurses to work at this tribal village, they decided to go choose smart and trainable girls from the village. This became such a wonderful uplift to the self esteem of the girls that they are extremely proud to be part of this initiative and to serve their community.

THI’s approach to medical care went one step ahead in educating the people and ‘helping the tribals help themselves’. They wanted to create a general understanding about health and health issues and make the natives acquainted with basic first aid. Today, over 21 neighbouring villages are benefiting from the Tribal Health Initiative that sprung at Sittilingi.  

And, the couple didn’t stop with medical facilities. They organize educational programmes, cultural activities and community development initiatives. There is a library facility that is available for children who also get to listen to motivating stories from a community worker every month.  Truly commendable, right?

It is very heartening to know about the selfless and committed service of Regi and Lalitha and many others who are supporting them. You can visit them at Sittilingi and get to know their service better. We also encourage you to support the initiative by contributing to the cause. Visit http://www.tribalhealth.org/

Global Warming. Unemployment. How do you come up with a solution that addresses both these issues? S M Raju, a civil servant in Bihar has done just that. Raju has started a campaign to encourage unemployed village folk to start planting trees. This campaign has been linked with the government’s NREGA (National Rural Employment Guarantee Act) and thus the village people earn money by planting these trees.

Amarnath Tewary writes in this article at the BBC:

An Indian civil servant, SM Raju, has come up with a novel way of providing employment to millions of poor in the eastern state of Bihar.

The article quotes that about 44% of Bihar’s population is under the poverty line. And Bihar has not been able to successfully spend the NREGA funds allocated to them mostly due to lack of awareness. Here comes Raju’s idea of bringing in tree plantation as part of NREGA.

Raju’s program has brought in significant benefits, as he says:

“So the idea struck to my mind, why not involve families below the poverty line in social forestry and give them employment under this scheme for 100 days?

“Under the scheme, each family can earn a minimum of 10,200 rupees ($210).”

Read the complete article here, which lists how Raju conceptualized and executed this successful idea. A special thanks to reporter Amarnath Tewary for writing about this.

Link to original article: http://news.bbc.co.uk/2/hi/south_asia/8257563.stm
Link submitted by: Deepak and Prakash

Introducing SourcePilani, a company that is bringing the concept of BPO to rural India, starting off from the small town of Pilani in Rajasthan.

SourcePilani provides high quality and low cost BPO services by leveraging the hitherto untapped talent that rural India has to offer to the growing Indian economy. In addition to providing employment to the local people, SourcePilani is also providing the rural youth an exposure to the paths of progress being witnessed in the bigger Indian cities.

The basic model followed by SourcePilani includes identifying youth from various schools/colleges who are interested in taking up a BPO career. Since most applicants are from Hindi medium of instruction, they are put through an English training course for a period of 3 months. Post this, the recruits are put on the job under the supervision of team leaders who groom the new comers and make them able to handle the tough requirements of a BPO career. As an outcome of all of this, the youth of Pilani have been able to increase their income levels and over a period of time the economic spectrum of the town will also be enhanced. This is a wonderful way of executing inclusive growth and progress. Here is a sample of a couple of recruits who have joined SourcePilani and how their lives has been transformed:

Check out the following table to get an idea of the impact that SourcePilani is having on the economic progress of the town’s inhabitants:

Number of Employees	Average Salary(Per month)	Amount induced into local market
30(current scenario)	4000	14,40,000
50(By End of this year)	4000	24,00,000
150( in 2010)	4250	76,50,000

To get a visual idea of what SourcePilani is doing and their impact on the society, please check out the video embed below:

If you are unable to see the embed above, please click here to view the video.

You can know more about SourcePilani and contact them at their website: www.sourcepilani.com