Amit Kataria comes from a humble background. Brought up in Choma village, Gurgaon, Haryana by his father, a farmer and mother, a housewife, he always dreamt of making a change in the society. Never having let his walking disability come in the way of his dreams, today he has successfully transformed the lives of many in his village by imparting computer literacy and in the process, setting a precedence worth following.

Amit’s journey began in 2007, “I completed my primary education in Choma but beyond that level of education, there was no opportunity there so I decided to study at a school in West Patel Nagar and passed my tenth and twelfth class there. In my final year, I came back to my village in 2006. I realized that most villagers owned land and money but they had little or no literacy especially in computing. They were ignorant of the need for computer skills. I found that this was the biggest need of my village and its future generations. That was when I decided to start a computer learning institute in my area.”

Students in Rose Computer Academy

With a vision to spread computer literacy throughout India, especially in rural areas, Amit started his venture ROSE Computer Academy in 2007, when he was only nineteen years of age. Having learnt computers, he realized its potential in making his community independent and in the long run, in contributing to strengthening of the economy and the nation at large. At no point of time did Amit lose heart in the face of difficulties even when finances were few and far between, he persisted. “I still remember September 7, 2005, the day when I had earned my first hundred rupees. When I set out to start my institute, I had twenty-three thousand rupees of savings. My maternal uncle agreed to lend me one lakh rupees and I could start my computer lab.”

Amit’s academy has so far trained 300 students from his village, offering courses such as Basic computing, Java, Graphic Designing, Tally, C++ and many others. His is the only academy in Palam Vihar, Gurgaon which offers different kinds of computer courses under one roof, working 18 hours a day. Some of his students have also gone ahead and opened their own enterprises, while others have taken up jobs. Some start working at the academy itself.

One of the students at ROSE Academy is seventeen year old Ashok Silwal. Born in a small village of Nepal, Ashok came to India in 2007. His father is a bus driver at a school in Gurgaon and had no money to support his education so he went back to Nepal and enrolled for a correspondence course in India. “In Gurgaon, my father met Amit Kataria sir. Sir needed an office boy, so I started working with him at the Academy. I soon developed an interest in learning computers. I completed a Certificate Course in Computer Application and Desk Top Publishing and also completed my schooling here. Then I started teaching at the ROSE Academy and earned salary also. Now I am able to contribute to my family too,” Ashok smiles, gleaming with pride.

ROSE Academy has provided computer skills and employment opportunity to many like Ashok. Besides computer education, ROSE Academy also provides learning assistance to students in their studies, considerably brining down the examination failure rate. As Amit puts it, “ROSE academy is like the rose flower that spreads its fragrance everywhere.” True to its name, the work and virtues of the Academy are an inspiration by every measure!

Ajay Das comes from a poor family in Patla village. The family of six was dependent solely on agriculture. Apart from paddy, they also cultivated vegetables and Assam lemon, earning around Rs.1500 a month, which was barely sufficient. What does Ajay do now? He is an entrepreneur, producing arecanut leaf plates. Initially shy and slow, over a period of time he gained confidence when he saw the money coming in and when he realized that he could independently handle such a complex activity. In the last financial year, he produced around 40,000 products, one of the highest. He has taken up this activity full time and has one of the best raw material supply chains and is earning more than Rs.3000 a month.

Dalimi Patgiri from Bhalaguri village, a mother of two, is married to a teacher in a private school in the village. She came forward to start a similar venture. She not only saw an opportunity to earn additional income but also to set an example for other women. She facilitated setting up the raw material banks through a SHG (Self-Help Group) and helped collect 50,000 pieces of raw material in her area. She led a team of seven women on training visit to Salem at a time when many women did not have the courage to go beyond the precincts of the village. Later when her group did not support her to establish the plates manufacturing unit, she decided to do it alone. She set up the unit with a loan from SBI in January 2007. In spite of many problems and criticism from villagers, she has continued to improve her performance.

These are inspiring stories of just two of the many villagers of North East India, whose lives have been completely transformed by the initiatives of Dhriiti – The Courage Within.

Dhriiti has set up micro enterprises for Arecanut Leaf Plate Manufacturing. Each arecanut leaf plate manufacturing unit provides direct employment to three persons and indirect employment to ten other persons. At the same time, it produced an eco-friendly alternative to dangerous plastics and polystyrene plates, using dried arecanut sheaths, otherwise wasted in these regions. Since these regions have a huge raw material supply, Dhriiti focuses on the four Bodoland districts of Baska, Chirang, Kokrajhar, Udalguri and the adjoining districts of Barpeta, Nalbari and Bongaigaon to promote this project. Dhriiti operates from its office in Barpeta, Assam and hopes to generate a business of more than 100 crores for rural North East by 2015.

So far, Dhriiti has established 44 units. Not only have over 5 lakhs plates been sold till now but the process has generated income of around 2 lakh for rural people by selling arecanut sheaths which was earlier deemed a waste product. The units, established at the house of the entrepreneurs, offer convenience and ease of self-employment.

The Raw Material Left for Drying

Raw Material Entering Machine

Final Product coming out of the machine

The percentage of poor in Assam is the highest among the seven sister states of the North East. Around 36.09 percent of the State’s population continues to live below the poverty line. The incidence of unemployment, measured as a percentage of the labour force is increasing in Assam. The way out of the unemployment and insurgency scenario is to promote self employment. This is where the arecanut leaf plate industry comes in. Cheers to an organization that has tapped the opportunity in this sector, providing employment to not just the entrepreneurs but also to many others!

Introducing SourcePilani, a company that is bringing the concept of BPO to rural India, starting off from the small town of Pilani in Rajasthan.

SourcePilani provides high quality and low cost BPO services by leveraging the hitherto untapped talent that rural India has to offer to the growing Indian economy. In addition to providing employment to the local people, SourcePilani is also providing the rural youth an exposure to the paths of progress being witnessed in the bigger Indian cities.

The basic model followed by SourcePilani includes identifying youth from various schools/colleges who are interested in taking up a BPO career. Since most applicants are from Hindi medium of instruction, they are put through an English training course for a period of 3 months. Post this, the recruits are put on the job under the supervision of team leaders who groom the new comers and make them able to handle the tough requirements of a BPO career. As an outcome of all of this, the youth of Pilani have been able to increase their income levels and over a period of time the economic spectrum of the town will also be enhanced. This is a wonderful way of executing inclusive growth and progress. Here is a sample of a couple of recruits who have joined SourcePilani and how their lives has been transformed:

Rajendar Singh (Raju). Qualification: 10+2 (Hindi Medium) Raju like many of the youth in this part of the country was aspiring to get into the Indian army, unfortunately after several trials he couldn’t get through. His father is a Technician in the workshop in BITS Pilani and he was the only source of Income for a family of 4. Before joining SourcePilani, Raju lived the life of an unemployed for more than 3 years and SourcePilani gave him a chance to build his career in the BPO space. One year back he used to struggle to talk in English and his keyboard skills and computer skills were minimal. After undergoing a 3 month training Raju was put into on-the-job training where he honed his skills and improved upon his language capability. He started off with a petty salary which was <100 rupees a day a year ago and today with his hard work and sincerity he has been promoted to the level of Team Leader, for SourcePilani’s Internet Marketing Team. He manages complex jobs like Search Engine Optimization and Social Media Marketing and he heads a team of 5 members. Currently he draws a Salary of 5000 rupees which is a significant financial support for his family.

Pooja. Qualification: BSc. (Hindi Medium)
Pooja has been working with SourcePilani for over a year now. There are very few girls in the organization today and this is mostly because of the cultural aspects in Rajasthan. Pooja and her parents made the right decision to send her to work, by neglecting all the peer pressure from the society. Like Raju, even Pooja started off with a petty salary and today she earns a salary of over 5000 and she is able to fund the education of her two younger sisters.

Check out the following table to get an idea of the impact that SourcePilani is having on the economic progress of the town’s inhabitants:

To get a visual idea of what SourcePilani is doing and their impact on the society, please check out the video embed below:

If you are unable to see the embed above, please click here to view the video.

You can know more about SourcePilani and contact them at their website: www.sourcepilani.com

Mumbai, August 26, 2009: Marico Innovation Foundation announces its 3^rd edition of the Innovation for India Awards to be held on 12^th March 2010 in Mumbai. A significant initiative by Marico – the “Marico Innovation Foundation” was founded in 2003, with an objective to fuel Innovation in India. Under the leadership of stalwarts like Dr. Ramesh Mashelkar, the Foundation focuses on providing the country with a belief that Innovation is a crucial way to leapfrog into the center stage of global business leadership.

Over years the Foundation has effectively played the role of a catalyst by creating knowledge through years of in-depth research, multiplying this knowledge through various platforms and recognizing breakthrough innovations through its Innovation for India Awards.

Innovation for India Awards is the prestigious recognition for business and Social entities that have done some amazing breakthroughs that could hold lessons across all sectors. This year the Innovation for India Awards has added a new category- Public Services, which includes all innovations by Central or State government or any wing of the government including public-private partnership has innovated and have displayed a ‘clear public impact’.

So far the Awards have been recognizing and applauding outstanding leadership with innovative focus in Business and Social arena. Its intent is to reward projects and businesses that make a real difference to India and community at large. Based on the criteria of uniqueness, impact & scalability, ‘India’s Best Innovations” are declared at these Awards. Over the last 3 years, 23 such innovators have been recognized which includes organisations like Kirloskar Brothers, BOSCH MICO and Titan Industries Limited & Azim Premji Foundation, MV Foundation, Trichy Police and Kudambashree, ITC IBD,  Evalueserve. Tata Motors was recognised for their spirit of Innovation – The NANO by being bestowed with the Global Game Changer Award at the 2008 Awards.

Any Indian company, social organization, government body and/or individuals who have successfully conceptualized and nurtured a brilliant idea, made it work and brought it to market is eligible to participate.

The three categories under which Innovation will be awarded are – Business Innovation (Products/Services, Business Model and Innovation in social space by a business organisation) and Social Innovation (innovation by a social organisation). Public Services Innovation (innovations by Central or State governments or any wing of the government including public-private partnership)

The guiding principles for selection of Awards are transparent, Qualitative, Consistent and Fair. A high profile jury consisting of India’s most respected and eminent personalities, will judge the Innovations on the basis of its uniqueness, sustainability and scalability through a rigorous four-stage selection process.

For the purpose of evaluation of candidates, and architecting the awards process, the Marico Innovation Foundation uses Erehwon Innovation Consulting’s path-breaking innovation methodology and framework. This methodology has been used successfully for innovation evaluation across various platforms globally.

Dr R A Mashelkar,FRS CSIR Bhatnagar Fellow, National Chemical Laboratory & Chairman of The Marico Innovation Foundation states that “The Foundation’s mission is to encourage Innovation in India, by providing the nation with a belief that Innovation is indispensable and is the way to leapfrog India into the center stage of global business leadership. Through these awards we want to commemorate projects and businesses that make a real difference to the country and community at large.”

“Innovation in India is a key theme in India’s global repositioning as an emerging economic superpower. With the second edition of the Innovation for India awards, the Marico Innovation Foundation seeks to continue to fuel innovation in India- amongst other achievements, let Indian businesses build a cascade of successful and enduring Indian Global brands,” believes Mr. Harsh Mariwala, Council Member, Marico Innovation Foundation & Chairman and Managing Director, Marico Limited

Photographs from last year’s event:

(from the left)-Actor & Director, Aamir Khan, Ad-Guru & Lyricist, Prasoon Joshi in discussion with Mr. Arun Maira, Chairman

Mr. Sam Balsara, CEO Madison, awarded Mr. Kunwer Sachdev, CEO Su-Kam Power Systems Ltd. for Innovation in Business Process

About Marico Innovation Foundation

The Marico Innovation Foundation was created in March 2003 under the stewardship of Dr. Ramesh Mashelkar. The Foundation’s Mission is to Fuel Innovation in India, by providing the nation with a belief that Innovation is possible and is the way to leapfrog India into the center stage of global business leadership. The Foundation also believes that a framework will enable leverage innovation for quantum growth. The foundation is steered by a governing council that oversees both its vision and direction.

The reach is first envisioned to cover the business community, both professional and entrepreneurial.  The reach will soon expand to future business leaders and the general public.  The Marico Innovation Foundation is led by its Council Members, who are visionaries like Dr R A Mashelkar, FRS, CSIR Bhatnagar Fellow, National Chemical Laboratory, Anu Aga, Chairman, Thermax, Sam Balsara, CEO, Madison, Ashwin Dani,  Vice Chairman, Asian Paints, Ranjan Kapur, Country Manager, WPP, Arun Maira, Chairman, Boston Consulting Group, Harsh Mariwala, Chairman & Managing Director,  Marico, K V Mariwala, EX-Director, Marico, Rajiv Narang, Chairman & Managing Director, Erehwon Innovation Consulting, Dorap Sopariwala, Consultant. Visit www.maricoinnovationfoundation.org for more information.

Channapatna. It is the name of a small town between Bangalore and Mysore. But more often than not, the name evokes images of beautiful, colourful toys that had us enthralled as children and still make us remark at their exquisite craftsmanship. If ever toys made a town, this would be it, as the Geographical Indicator tag on Channapatna also confers. Savitha Karthik writes in Deccan Herald of her journey through the town, the changes she witnessed bit had not expected, and the work of Maya Organic – an NGO that helps the toy makers earn a decent living from a dying art.

Expecting to see an old craftsman sitting in a quiet corner and chipping away on a piece of wood that would eventually turn into one of those dolls, Savitha was surprised to find the factory of Maya Organic where workers of varying ages chipped away on power lathes and crafting those toys.

Girish, who has been working on toys for the last 18 years, explains, “We are a family of toymakers. My father, now, 74 years old, my brother, all of us, have been working on making toys.” So, how have things changed over the years? I ask. “Things have changed. Earlier, people would work on hand lathes in their homes, or hire lathes, and then we would go to the toy emporiums and sell our toys. Life was difficult because we had to make ends meet on a daily basis. Now, with the factory, things are more streamlined, and it is no longer a daily wages thing. Also, back then, we would make saada bombe (plain toys).”

Once believed to have been the art of Persian toymakers, who were brought in by the Mysore ruler Tipu Sultan, the skill has undergone a host of changes to cater to the changing environment. With exports being the mainstay of the industry, the toys have also evolved to hold greater appeal to the western markets. The use of vegetable dyes is one such innovation, which makes these toys score over their more controversial lead-containing Chinese counterparts.

However, the picture still isn’t that rosy for these artisans:

An enquiry at a Handicrafts Emporium within the town brought a new perspective to the toy story.

The owner explains that while there are huge export orders, there is always the fear that such bulk orders get rejected even if there is a slight fault in one of the toys. And in the non-tourist season, on ordinary weekdays, there are not many people who actually buy toys from such shops in the town. And so, there is diversification, from the traditional toys to metalware, to incense sticks to sarees.

The Channapatna toys have been more than playthings for the many girls growing up in the town, offering them a means of livelihood and empowerment at the factory. Their story is intricately linked to the toy story of Channapatna.

Read the complete article here.

Image Courtesy: Seattle Times

With growing dependencies on computers and related peripherals, the amount of e-waste being generated in India is enormous, running into millions of tons every year. Delhi, Mumbai and Bangalore top the list in terms of total e-waste being generated in the country. Now, the Mumbai Metropolitan Region Development Authority (MMRDA) has decided to create a road map to deal with all the e-waste generated by the city and to prepare for a future e-waste management plant.

Swapnil Rawal reports in this article at the Indian Express:

The core committee would have members from the Maharashtra Pollution Control Board (MPCB), Department of Environment along with officials of the civic bodies in the MMR. 

It is great that the authorities concerned are showing some great foresight with regards to this growing issue:

Shah said that the MMR, especially Mumbai and Navi Mumbai, will face a serious problem over the handling of e-waste in years to come. “It’s something like the scenario the civic body faced around 25-30 years back with solid waste in Mumbai,” Shah stated. 

The article goes on to say:

The core committee, besides locating a site for the proposed processing plant, will also frame guidelines for the collection and transportation of the waste from designated centres to the plant, which would be operated by private players. 

Read the complete article here.

Image courtesy: http://ewasteguide.info (which is also a great site to know more about e-waste management)

For a while our focus has been largely on the social, environmental and other developments happening across India. There has been little, if any, cheer to be found on the economic front with the world as a whole looking at bleak days ahead. However, it is evident that Indians still have a reason for optimism. Compared to the global economy, the Indian financial system is definitely more firmly rooted and toiling along quite impressively. Despite the horror of recession looming large over most other nations, the finance ministry still predicts a growth rate of 7%, and it does not seem unachievable at this point of time.

Another happy news is for the Indian universities and B-schools. In these times of turmoil, foreign grads of reputed business schools like Harvard and INSEAD to name a few have looked towards India for respite and survival. This not only ratifies the strong fundamentals of the Indian economy, but also gives deserved credit to our educational institutions.

Kamayani Singh reports in Hindustan Times about the amazing brain drain that we had not imagined would happen.

Alumni of top B-schools in the US and Europe, especially those focusing on entrepreneurship, strategy and information technology, are stepping up efforts to explore India’s job market.

And why shouldn’t they: When investment bank Lehman Brothers went bankrupt, heads rolled at its trading offices across the world, except in Mumbai, where operations were profitable and bought over by Japan’s brokerage giant Nomura Securities. In fact, the India unit is reportedly hiring now.

Several B-schools are trying to re-habilitate alumni who have lost their jobs in the recent upheaval at places like Lehman Brothers and find suitable jobs for them. India has emerged as a favourite destination for this activity as well, besides being at the top of the list for current MBA students.

“IESE has started a programme called ‘Inside India’ for alumni and executives who want to get an insight into doing business in India. The programme gives opportunities to interact with both major industry players and consumers,” said Anjaney Borwankar, a Mumbai-based associate director for MBA admissions at the Spanish school.

Some more surprises:

“In the last few weeks I have received numerous emails from Harvard alumni looking for jobs in India,” said Surat Singh, who has served as the president of Harvard club of India and Asia in the past.

“Surprisingly, more Americans than Indians have e-mailed me. I have been trying to get them in touch with Indian alumni who are in key positions now,” Singh added.

It has been an interesting turning of tables in the global scenario. And it has been fascinating to watch India’s journey up the value chain from an outsourcing destination for lowering costs of manufacturing and services, to a destination of choice for high profile management careers.

Read the complete article here.
Image Courtesy: EYP DEsigns

In a Banana cultivation farm, once the fruits are sold off, what lies behind are the stems of the plants. Clearing these stems from the land would cost a farmer almost about Rs. 3000 on average. Now, however, a new technology plant has managed to manufacture paper out of these banana stems! So, farmers no longer have to pay to clear their land of stems, but in stead are now making money out of it.

Ranjani Raghavan writes in the Indian Express about Kailash Thate, who set up an agro processing unit to extract fibers from banana stems which are then used to manufacture paper. Over time, Kailash found that more than 400 banana growers were interested in his technology resulting in at least 60 farmers setting up their own plants.

Excerpts from the article:

The driving force behind the project is a Tamil Nadu-based paper manufacturing firm, Eco Green Unit, and a Pune-based NGO Chaitanya Mandal. Eco Green is buying the fibre directly from farmers for its two paper making units in Pondicherry and Chennai. The NGO is coordinating between the farm and the manufacturing unit. 

On the quality of the paper produced:

A study by Eco Green has revealed that the quality of banana stem from the state, compared to those grown in Tamil Nadu or Gujarat, is far superior and is an ideal raw material for manufacturing paper.  

“We have examined the fibre from the stems grown in Solapur, Satara, Sangli, Aurangabad, and Jalgaon. It is of far superior quality and has more brightness and shine when compared to the fibres from Tamil Nadu and Gujarat. We hope to have around 150 growers in this state processing stems for us. We want about 25 to 30 tonnes of fibre from Maharashtra,” S K Babu, project director, Eco Green.

And the benefits?:

Thate is confident his business would grow manifold but he would also have to pay growers from where he gets stems for free now. “It cost me Rs 20,000 to set up the unit but I have nothing to lose as the first consignment that I have already sent would get me Rs 40,000,” he said while supervising the unit. 

It is great to know that in the current state of impending crunch of resources, we have entrepreneurs like Thate and organizations like Eco Green and Chaitanya Mandal who are able to leave a significant impact on not only the environment, but also on people and the economy.

Read the complete article here.

Image courtesy: www.keralabackwater.com

It is true that the differently-abled get a raw deal in the economy of the country. However, this is changing as steps are being taken to include them in the India growth story. EnAble India, a Bangalore-based NGO working for the uplift of physically challenged people, together with Confederation of Indian Industry (CII), organized a job fair with a difference.

Companies like Integra Garments, ITC Hotels, ITC Agarbatis, Coffee Day and IBC Hotels and Resorts participated in the fair, and employed 70 people with low vision or hearing disability or mild mental retardation and other physical disabilities. They are not highly qualified people, and have been given vocational training by EnAble to allow them to be usefully employed and earn a living.

We can see what a difference it has made in their lives form the following article in Thaindian:

“I am happy that I got a job. I am no more dependent on my parents,” said an excited Bina Prasad, 22, who is hearing impaired and was chosen by Bangalore-based Integra Garments as a tailor.

Echoing Bina’s emotion, 23-year-old Sourav Shukla, who has locomotive disorder and was offered a job by ITC Agarbati, said the job would help him lead life with dignity. Sourav is a trained incense maker.

According to the World Bank report, there is a great difference between the opportunities and economic conditions of the disabled people in India from their healthy counterparts:

People with disabilities are among the most excluded in Indian society, according to “People with Disabilities in India: From Commitments to Outcomes”, a report prepared by World Bank in collaboration with the central Ministry of Social Justice and Empowerment in 2007.

The report states that disabled adults have far lower employment rates than the general population and this fell from 43 percent in 1991 to 38 percent in 2002, even in the midst of high economic growth.

This is a commendable step forward for inclusive growth, and we hope the beginning of many similar initiatives in the future in order to bridge the gap.

Read the complete article here.

Image Courtesy: www.newhopeaustralia.org

Being disabled usually comes with its own set of economic limitations. However, this is now poised to change. Various products being made by different segments of physically challenged people shall now carry a brand name, and hence gain more market reach. This article in Business Standard reports:

The process began this week with the former President APJ Abdul Kalam launching the Association for Rehabilitation under National Trust Initiative in Marketing (ARUNIM), an autonomous body under the National Trust, for the welfare of persons with autism, cerebral palsy, mental retardation and multiple disabilities. The body will be run under the Ministry for social Justice and Empowerment. 

In essence, all those products such as cotton fabrics, perfumed candles and incense sticks etc, shall now be brought together under a single brand name. The ARUNIM will now become the official salesman and marketing arm for all these products tied together.
How does ARUNIM plan to go forward from this initial proposal:

ARUNIM, with a corpus of Rs 1 crore, is already on the move. Its chairperson Sminu Jindal, who also heads Jindal Saw and an NGO Swayam, says she will soon appoint a researcher or consultant to identify the available products with the 800 NGO members of the National Trust. These will now naturally become members of ARUNIM making it a huge cooperative network right from the beginning. 

Sminu goes on to say:

While the branding and marketing plans to help those with multiple disabilities and conditions like autism, ARUNIM may also be able to support people with temporarily disabled bodies, like from an accident or disease, says the wheelchair borne Jindal who lost her legs in a road accident. She gives full credit to the National Trust chairperson Poonam Natarajan for the effort.”It is Natarajan’s vision which has led to the birth of ARUNIM,” she says. 

Read the complete article here.

Image by Dhimant Parekh from here.