Two things that we wanted to talk about in this post. One is about India’s largest Social Investment Forum – Sankalp 2010. The other is a new logo contest where you get to design the logo of The Better India!

The Better India Logo Contest

Alright, so you have been reading this site for a while now. And you would agree that the website is a little drab, devoid of colors (unlike the wonderfully colorful stories that we write about). And one of the main things we’ve been missing here is our own cool logo. We tried dabbling and creating it on our own, but soon figured that it is not our strong point (to put it mildly).

Hence, ladies and gentlemen, we would like to get your talent on board by helping us with a logo for The Better India! If you are interested in this, get going right away. The specifications are:
a) One horizontal logo (to replace the current title on the website). This should be around 320px x 80 px in dimensions. It should also include our tag-line “Positive news. Happy Stories. Unsung Heroes.”
b) A square logo which will be used in various places where we need, well, a square logo. This should be around 150 px x 150 px.

You can mail your creations to contact[at]thebetterindia[dot]com.

Oh and yes, if your logo is selected, you get featured on our website of course and get appreciated by thousands of readers!

Sankalp 2010

Don’t Miss India’s largest Social Investment Forum – Sankalp 2010!

Are you all set to meet with some of the best and most dynamic social for-profit businesses? Observe how enterprises looking to establish and scale find projectile? And participate in a buzzing confluence of some of the most dedicated and seasoned minds in social business? If yes, then you’re ready for Sankalp 2010! An annual Social Enterprise Awards and Investment Forum, back for the second time, in a new two-day avatar, Sankalp 2010 is scheduled for May 4 and 5, 2010 in Mumbai, India. So block your calendar now!

This year’s event includes online networking, interactive sessions, enterprise showcase stalls, videos, and the challenging Sankalp awards. Connecting social enterprises with investors, Sankalp is sure to be the springboard for social enterprises looking to take off!

This year’s five high-impact sectors:

1. Agriculture, Food & Rural Business
2. Clean Energy
3. Inclusive Education
4. Health, Water & Sanitation, and
5. Technology for Development

Log on to www.sankalpforum.com today to upload your profile, network with attendees, view enterprise models online, and APPLY for a Sankalp Social Enterprise Award.

Be part of Sankalp 2010 and engage with the New Global Economy!

In our lives whenever there is a financial emergency we have the privilege of access to a whole gamut of banking and financial services. We could walk into a bank avail a loan , use our credit cards. But there is a vast majority in our country who don’t even have access to a bank account.

That is where ‘Microcredit’ comes into play. Microcredit refers to providing small loans to low income households – mostly to start a micro-enterprise like livestock rearing, tailoring, grocery store etc. These income generating activities enable poor households to become self-reliant and get out of the vicious circle of poverty.

One can simply register on rangde.org to become a social investor. Choose borrowers to make a social investment of as little as Rs. 100. At the end of the repayment schedule, the investor receives a 2% interest on the investment.

Here’s an interview with Smita Ram, Co-Founder & COO , Rang De:

What was the whole idea behind starting Rang De?

The idea behind starting Rang De was to create a sustainable initiative that will address a problem at its roots. Prior to starting Rang De, we were dabbling with several ideas relating to child labor, domestic help, media etc.

But soon we realized that most of these problems had poverty as its root cause and unless we address poverty, the rest will continue to exist. While we were researching these problems, Mr. Mohammed Yunus won the Nobel Prize in December 2006. That’s how we were introduced to the concept of micro-credit. Something that intrigued us was the interest rates that the borrower paid and how little people like us knew about the concept.

Thus Rang De was born as an initiative that facilitates small loans (micro-credit) for Indians that do not have access to credit. You can lend from Rs. 100 onwards on www.rangde.org to entrepreneurs identified by our partners across India. Join us to make poverty history in India!

What kind of hurdles you had to face during setting up the organization?

There were plenty of challenges right from registering the entity, to attracting talent to getting funds. We continue to face similar and other challenges but that is what makes working for Rang De enjoyable.

Rang De has a fabulous repayment rate, how do you guys achieve that?

We follow a model that is similar to the one propagated by Mr. Mohammed Yunus. We lend money usually to individuals in groups.The group could be a self help group or a joint liability group. In both cases, the group members vet each other and the group leader signs as a guarantor. The group also agrees to pitching in with the repayments if one of them fails to repay. This is the main reason for the repayment rate. Apart from this, we have a criteria for the selection of the borrowers which our field partners follow.

What has been the response of the social investors?

Our social investor base is growing slowly but steadily. We have a little more than 1000 social investors and in some sense, we are a close-knit community. Those who invested their money first have also now begun to invest their time to make Rang De more efficient.

In how many states does the organization have its presence?

We currently have a presence in 10 states – Karnataka, Andhra Pradesh, Tamil Nadu, Orissa, Kerala, Rajasthan, Uttar Pradesh,Maharashtra, Madhya Pradesh,West Bengal.

Although the impact is quite evident, could you tell us some anecdotes of the social impact of Rang De, on individuals and the community in general?

Women entrepreneurs we are reaching out to in Orissa are getting access to loans for the first time. Their loan size is as small as Rs.1000. They are able to borrow money for the first time because it is affordable.

Any plans of making it a for-profit organization?

No. We do not plan to make it a for-profit organization.

How do you plan to take it forward? Where do you see it 5 years down the line?

We would like to be able to reach out to people across all states in India and go deeper into the territories where we have started to work. We would also like to provide a wide range of social investing options to the investors and make social investing a norm.

The Better India team wishes Rang De all the best of their mission to create a macro impact through micro credit.

Contact Details
Do visit www.rangde.org for more info
Twitter: http://twitter.com/rangde
Facebook: http://apps.facebook.com/causes/127485?m=96aaaf39/

In this maddening hustle bustle of the modern day, most of us dream of a vacation , set in some tranquil abode of nature, a unique experience that enriches the body , mind and soul , full of contrasts and diversity. Something that can’t really be located in a guide book.

Well, if you are looking for all of that and want to contribute to Responsible Tourism in the country Travel another India is the answer.

As traditional sources of income erode , Travel another India aims to provide an alternate means of livelihood to many rural farm and forest fringe communities , artisans and craft persons who are willing to play host.

Travel another India won the Sankalp award for emerging companies in Rural Innovations for 2009.

Here’s an interview with Ms. Gouthami, Co-Founder of Travel another India.

Contact Details

Please visit http://travelanotherindia.com to know more
Blog: http://travelanotherindia.blogspot.com
Facebook: http://www.facebook.com/pages/Travel-Another-India/120624356334

Amit Kataria comes from a humble background. Brought up in Choma village, Gurgaon, Haryana by his father, a farmer and mother, a housewife, he always dreamt of making a change in the society. Never having let his walking disability come in the way of his dreams, today he has successfully transformed the lives of many in his village by imparting computer literacy and in the process, setting a precedence worth following.

Amit’s journey began in 2007, “I completed my primary education in Choma but beyond that level of education, there was no opportunity there so I decided to study at a school in West Patel Nagar and passed my tenth and twelfth class there. In my final year, I came back to my village in 2006. I realized that most villagers owned land and money but they had little or no literacy especially in computing. They were ignorant of the need for computer skills. I found that this was the biggest need of my village and its future generations. That was when I decided to start a computer learning institute in my area.”

Students in Rose Computer Academy

With a vision to spread computer literacy throughout India, especially in rural areas, Amit started his venture ROSE Computer Academy in 2007, when he was only nineteen years of age. Having learnt computers, he realized its potential in making his community independent and in the long run, in contributing to strengthening of the economy and the nation at large. At no point of time did Amit lose heart in the face of difficulties even when finances were few and far between, he persisted. “I still remember September 7, 2005, the day when I had earned my first hundred rupees. When I set out to start my institute, I had twenty-three thousand rupees of savings. My maternal uncle agreed to lend me one lakh rupees and I could start my computer lab.”

Amit’s academy has so far trained 300 students from his village, offering courses such as Basic computing, Java, Graphic Designing, Tally, C++ and many others. His is the only academy in Palam Vihar, Gurgaon which offers different kinds of computer courses under one roof, working 18 hours a day. Some of his students have also gone ahead and opened their own enterprises, while others have taken up jobs. Some start working at the academy itself.

One of the students at ROSE Academy is seventeen year old Ashok Silwal. Born in a small village of Nepal, Ashok came to India in 2007. His father is a bus driver at a school in Gurgaon and had no money to support his education so he went back to Nepal and enrolled for a correspondence course in India. “In Gurgaon, my father met Amit Kataria sir. Sir needed an office boy, so I started working with him at the Academy. I soon developed an interest in learning computers. I completed a Certificate Course in Computer Application and Desk Top Publishing and also completed my schooling here. Then I started teaching at the ROSE Academy and earned salary also. Now I am able to contribute to my family too,” Ashok smiles, gleaming with pride.

ROSE Academy has provided computer skills and employment opportunity to many like Ashok. Besides computer education, ROSE Academy also provides learning assistance to students in their studies, considerably brining down the examination failure rate. As Amit puts it, “ROSE academy is like the rose flower that spreads its fragrance everywhere.” True to its name, the work and virtues of the Academy are an inspiration by every measure!

A less traveled track to Tilonia gives one a journey into Indian entrepreneurship and perhaps changes the way our villages are perceived by city dwellers. Tilonia brings you face to face with the real spirit of India. Its misty hopefulness uncovers the nature of the task that is ahead for a social entrepreneur, its uniqueness and challenges.

Tilonia is a small town 25 kms from Kishangarh near Ajmer in Rajasthan. Barefoot College, established in 1972, inspires this town with the conviction that solutions to rural problems lie within the community. These solutions are broadly classified by Barefoot College into solar energy, healthcare, education, water, rural handicrafts, people’s action, communication, women empowerment, income generation, wasteland development, electricity and power as well as social awareness and conservation of ecological systems in rural communities.

Barefoot College was founded by Sanjit ‘Bunker’ Roy, an Indian social activist and educator. Roy was influenced by the philosophy of Mao Zedong, and modeled his organization after Mao’s Barefoot Doctors. Roy has worked all his life with the Barefoot College.

Spread over more than 8 acres of land, the campus of Barefoot College was built between 1980 and 1986, designed by a team of rural ‘barefoot’ architects, masons, blacksmiths, farmers and members of women groups who sat and struggled through the initial basic designing of the campus. This institution believes in imparting informal, non-structured, on-the-job practical training by identifying the poor, unemployed youth who have been unable to finish their formal education and have returned to their respective villages as dropouts. The five principles which are an integral part of the functioning of the college are equality, collectiveness, self-reliance, decentralization and austerity.

The education program focuses on the overall development of rural children, with literacy being just one part of it. It encourages hands-on or learning-by-doing process of gaining knowledge and skills. Lessons are focused on awareness about the environment and socio-economic and political forces that dominate development. The aim is to provide the children with a right balance of education and literacy so that they choose to stay in their village and work for its development. The college has different programs for children and women. There are Balwadis (rural crèches) established for children between the age of 6 months-5 years for the convenience of working mothers. Night schools have been set up for ‘working children’. There are bridge courses, courses for night school children who aspire to join formal day schools. In these night schools, initiatives like the children’s parliament are established which allow them to participate in the management of their schools through a democratic process. Candidates are selected through a proper election process, giving them an idea of the working of a democracy.

There is also a huge emphasis on the holistic development of women by empowering them socially, financially and politically. In the past 38 years, the college has trained more than 15,000 women in jobs ranging from construction work, education, metal craftsmanship, toy making and solar engineering, to mechanical repair and fabrication, health care, water testing, handicrafts, film making and social activism.

Vocational Training at Tilonia

The Barefoot College has setup eight field centers in Rajasthan and a society known as SAMPDA (Society for Activating, Motivating and Promoting Developmental Alternatives) through the collective efforts of which the Barefoot approach is replicated in rural communities across 14 states in India.

The global response received by the organization is worth acknowledging. The institute has witnessed semi-literate middle aged woman traveling from places as diverse as Afghanistan, Cameroon, Gambia, Mali and Sierra Leone to undergo training to become barefoot solar engineers.

To know more about this organization and to read on some of its wonderful initiatives, please visit their website at www.barefootcollege.org.

We are happy to announce our partnership with Beyond Profit – A New Social Enterprise Magazine. Their mission is to bring you the most interesting and unique stories, people and ideas from the social enterprise sector. We believe this is similar to our objective and hence it made sense to join hands! The following is the first post (podcast infact ) as part of this partnership:

At Beyond Profit, we hold female social entrepreneurs close to our heart (probably because we are a team of mostly women!). Microfinance is a field in which women have long been a majority of customers, but a minority of the leaders. Praseeda Kunam is an exception, a pioneering woman who launched and runs her own microfinance institution. Praseeda left the job market after getting her MBA to start Samhita Community Development Service, which serves poor women in Madhya Pradesh, a particularly impoverished state in India.

In this podcast (link provided below), hear Praseeda speak about the challenges of being a woman entrepreneur in the financial inclusion space, the role of technology in the rapid expansion of Samhita, and the road ahead for her organization and the sector.

Praseeda was the winner of the Srijan 2008 “Most Promising Business Idea Award.” The Srijan Microfinance Forum recognizes emerging and innovative microfinance initiatives in India and serves as a platform for public debate about some of the sector’s most pressing issues.

Click here to hear Praseeda Kunam’s Interview with the Srijan Secretariat.

Srijan Website: www.intellecap.com/srijan2009

In our society, the differently-abled and mentally challenged citizens find it extremely difficult to be able to make a living and live a life of dignity. These individuals do need work and subsequently the advantages of work. However, prejudices towards them have caused them to be treated as surplus citizens incapable of being contributing and productive members of society.

This is where Diya Foundation makes its mark. Started in 1999, Diya Foundation is a vocational training center which provides training and, more importantly, employment to adults who are mentally challenged as well as others who are differently-abled physically.

Sarah Santamaria, founder of Diya Foundation, shares her insights with us:

This Diwali, Diya Foundation urges you to add sparkle to your life by doing more. They have a range of delicious chocolates and colourful diyas on sale for individuals and corporates. Handcrafted using imported cocoa, the Chocolyn chocolates are available in a range of flavours and along with the diyas, make for a delightful gift. A gift that will give you double the joy because of the cause it supports.

Diyas for Diwali

Diya Foundation Chocolates

The products can be custom wrapped to suit varied preferences and budgets. For more information and to place your orders, contact Diya Foundation here:

One question that you would perhaps like to answer is “How do I reduce my contribution to the city’s garbage system without altering my lifestyle too much?” Well, let Daily Dump answer that for you.
Daily Dump provides a commercial compost ‘pit’ that you can have at your home. All your leftovers and other organic waste can be dumped into these pits. Within a few months this becomes manure and you can use it for your garden or just sell it off to a needy farmer maybe.

Early Days

Daily Dump, the brain child of Ms Poonam Bir Kasturi, evolved from the question – How can design make a difference? Poonam graduated in Product Design in 1985 from the National Institute of Design. She worked in a small scale manufacturing company after college and then set up a craft based design company called Industree with two other partners. She quit after 5 years and set up Playnspeak, a proprietorship concern, to make products for the home. At the same time Poonam also was the founding faculty of Srishti School of Art, Design and Technology in Bangalore which she in May 2008 to start Daily Dump.

So, what exactly is Daily Dump?

In simple words, this product allows every homeowner to reduce their contribution to city waste. In India, no commerical home composter was available till the Daily Dump product was launched.
It is designed for a single family as the “customer”. It is supported by a service backup and customer support. It actually helps families convert their wet waste into eco-friendly compost. The knowledge base is open-source to encourage micro-enterprises.

The Product and its elements

Daily Dump has designed a product with which anyone can convert kitchen waste into compost at home. The product, made of terra-cotta, is sourced from village potters. It is marketed through word-of-mouth referrals, media awareness, and their website. It is sold through channels including individuals, retail stores, and societies. The designs are ‘open source’, so individuals in other locations can replicate, adapt, build on, sell and use – for wide and rapid propagation of the idea.

The current product works well in independent homes; and they are working on a ‘mechanical composter’ for use in flats. Daily Dump’s vision is to see a composter pre-fitted in every flat sold in the country, as a standard fitting. Daily Dump not only retro fits composters at homes and other establishments but also provides maintenance advice and assistance through its service plans, essentially allowing you to just dump and letting nature and Daily Dump do the rest.

Product Range

This product, in addition to reducing waste, serves as a way to get over the social stigma attached to waste in our country. Without being preachy it makes the job of taking care of your waste “doable” and “possible”.

The potters who make the terra cotta pots have benefited significantly – their profitability has increased since they started making these products.

The Team

The current Daily Dump team comprises of:
Poonam Bir Kasturi (Founder), Delara Damania (Designer), Savitha, Shwetha, Vinita, Trupti, Sudheer and Anupama

Current Challenges

The challenge faced by the team presently is to create sustainable revenue streams and make money out of all the research and design work that they have done. The team has also learnt a lot and is looking to partner with NGO’s now to make strategic connections to enable waste to be managed better all over the country. Daily Dump has a robust design and an easily replicable one, which can be adapted by most people all over India.

Looking forward, Daily Dump is in the process of prototyping a mechanical composter to be retrofitted into homes in India. For this, they are looking to work with builders and see if this product can then enter into every home as a standard fitting.
The Daily Dump team is constantly trying to figure out:

• How to get builders to retrofit a composter in each balcony and utility?
• How to design a new mechanical composter such that it follows the cradle to cradle philosophy and yet is cheap and fits into the informal manufacturing setup that dots the Indian urban landscape?

Recognition

Daily Dump has received the following awards & honors:

• “Nominated for the INDEX awards 2007 – an international award to improve the quality of life
• Awarded the Green Product of the Year by Anchor Better Interior Excellence Awards 2007
• Made it to the final round of the TATA NEN Hottest Startups 2009.
• Indira International Innovation’s ‘Star Entrepreneur of the Year Award’, 2009
• Made it to the final round of the Sankalp Social Enterprise and Investment Forum Award 2009.

Mumbai, August 26, 2009: Marico Innovation Foundation announces its 3^rd edition of the Innovation for India Awards to be held on 12^th March 2010 in Mumbai. A significant initiative by Marico – the “Marico Innovation Foundation” was founded in 2003, with an objective to fuel Innovation in India. Under the leadership of stalwarts like Dr. Ramesh Mashelkar, the Foundation focuses on providing the country with a belief that Innovation is a crucial way to leapfrog into the center stage of global business leadership.

Over years the Foundation has effectively played the role of a catalyst by creating knowledge through years of in-depth research, multiplying this knowledge through various platforms and recognizing breakthrough innovations through its Innovation for India Awards.

Innovation for India Awards is the prestigious recognition for business and Social entities that have done some amazing breakthroughs that could hold lessons across all sectors. This year the Innovation for India Awards has added a new category- Public Services, which includes all innovations by Central or State government or any wing of the government including public-private partnership has innovated and have displayed a ‘clear public impact’.

So far the Awards have been recognizing and applauding outstanding leadership with innovative focus in Business and Social arena. Its intent is to reward projects and businesses that make a real difference to India and community at large. Based on the criteria of uniqueness, impact & scalability, ‘India’s Best Innovations” are declared at these Awards. Over the last 3 years, 23 such innovators have been recognized which includes organisations like Kirloskar Brothers, BOSCH MICO and Titan Industries Limited & Azim Premji Foundation, MV Foundation, Trichy Police and Kudambashree, ITC IBD,  Evalueserve. Tata Motors was recognised for their spirit of Innovation – The NANO by being bestowed with the Global Game Changer Award at the 2008 Awards.

Any Indian company, social organization, government body and/or individuals who have successfully conceptualized and nurtured a brilliant idea, made it work and brought it to market is eligible to participate.

The three categories under which Innovation will be awarded are – Business Innovation (Products/Services, Business Model and Innovation in social space by a business organisation) and Social Innovation (innovation by a social organisation). Public Services Innovation (innovations by Central or State governments or any wing of the government including public-private partnership)

The guiding principles for selection of Awards are transparent, Qualitative, Consistent and Fair. A high profile jury consisting of India’s most respected and eminent personalities, will judge the Innovations on the basis of its uniqueness, sustainability and scalability through a rigorous four-stage selection process.

For the purpose of evaluation of candidates, and architecting the awards process, the Marico Innovation Foundation uses Erehwon Innovation Consulting’s path-breaking innovation methodology and framework. This methodology has been used successfully for innovation evaluation across various platforms globally.

Dr R A Mashelkar,FRS CSIR Bhatnagar Fellow, National Chemical Laboratory & Chairman of The Marico Innovation Foundation states that “The Foundation’s mission is to encourage Innovation in India, by providing the nation with a belief that Innovation is indispensable and is the way to leapfrog India into the center stage of global business leadership. Through these awards we want to commemorate projects and businesses that make a real difference to the country and community at large.”

“Innovation in India is a key theme in India’s global repositioning as an emerging economic superpower. With the second edition of the Innovation for India awards, the Marico Innovation Foundation seeks to continue to fuel innovation in India- amongst other achievements, let Indian businesses build a cascade of successful and enduring Indian Global brands,” believes Mr. Harsh Mariwala, Council Member, Marico Innovation Foundation & Chairman and Managing Director, Marico Limited

Photographs from last year’s event:

(from the left)-Actor & Director, Aamir Khan, Ad-Guru & Lyricist, Prasoon Joshi in discussion with Mr. Arun Maira, Chairman

Mr. Sam Balsara, CEO Madison, awarded Mr. Kunwer Sachdev, CEO Su-Kam Power Systems Ltd. for Innovation in Business Process

About Marico Innovation Foundation

The Marico Innovation Foundation was created in March 2003 under the stewardship of Dr. Ramesh Mashelkar. The Foundation’s Mission is to Fuel Innovation in India, by providing the nation with a belief that Innovation is possible and is the way to leapfrog India into the center stage of global business leadership. The Foundation also believes that a framework will enable leverage innovation for quantum growth. The foundation is steered by a governing council that oversees both its vision and direction.

The reach is first envisioned to cover the business community, both professional and entrepreneurial.  The reach will soon expand to future business leaders and the general public.  The Marico Innovation Foundation is led by its Council Members, who are visionaries like Dr R A Mashelkar, FRS, CSIR Bhatnagar Fellow, National Chemical Laboratory, Anu Aga, Chairman, Thermax, Sam Balsara, CEO, Madison, Ashwin Dani,  Vice Chairman, Asian Paints, Ranjan Kapur, Country Manager, WPP, Arun Maira, Chairman, Boston Consulting Group, Harsh Mariwala, Chairman & Managing Director,  Marico, K V Mariwala, EX-Director, Marico, Rajiv Narang, Chairman & Managing Director, Erehwon Innovation Consulting, Dorap Sopariwala, Consultant. Visit www.maricoinnovationfoundation.org for more information.

Meet Laxman Rao. He sells tea on the roadside in Delhi. He is also an author, having penned 20 novels in Hindi so far. What’s more, Hindi is not even his mother tongue! Laxman originally hailed from Maharashtra and has settled down in Delhi, running a tea stall. His interest in writing manifested in the form of a book in the late 70s when he published his first novel Nayi Duniya Ki Nayi Kahani.

When he wrote his first book, no publisher was ready to give him a second glance. After numerous failed attempts at getting the book published, Laxman decided to take the task upon himself. He got the book printed at his own cost and then set out to market it as well! Since then, Laxman has been printing his books and distributing them to various organizations. His books are available at the Delhi Public Library and many school libraries.

Laxman’s penchant for writing started early in his life, during his school years. Since then, he has read a great deal including the works of Gulshan Nanda, Mahatma Gandhi, Shakespeare and many more. By virtue of his novels, Laxman has had the chance to meet Indira Gandhi and recently President Pratibha Patil. Winner of the Inderprastha Sahitya Bharti Award, Laxman is an inspiration for many of us! To know more about Laxman Rao and to see his pictures, please check out the following stories about him:

1. More than his cup of tea | The Tribune – This is a great profile of Laxman, talking about his past, his current life and how he has managed to keep his passion alive.
2. Brewing up Books | Open Magazine – This is a recent article on Laxman and continues to convey his message of positivity and persistence.

Image on the homepage courtesy AFP and The Tribune.