Amit Kataria comes from a humble background. Brought up in Choma village, Gurgaon, Haryana by his father, a farmer and mother, a housewife, he always dreamt of making a change in the society. Never having let his walking disability come in the way of his dreams, today he has successfully transformed the lives of many in his village by imparting computer literacy and in the process, setting a precedence worth following.

Amit’s journey began in 2007, “I completed my primary education in Choma but beyond that level of education, there was no opportunity there so I decided to study at a school in West Patel Nagar and passed my tenth and twelfth class there. In my final year, I came back to my village in 2006. I realized that most villagers owned land and money but they had little or no literacy especially in computing. They were ignorant of the need for computer skills. I found that this was the biggest need of my village and its future generations. That was when I decided to start a computer learning institute in my area.”

Students in Rose Computer Academy

With a vision to spread computer literacy throughout India, especially in rural areas, Amit started his venture ROSE Computer Academy in 2007, when he was only nineteen years of age. Having learnt computers, he realized its potential in making his community independent and in the long run, in contributing to strengthening of the economy and the nation at large. At no point of time did Amit lose heart in the face of difficulties even when finances were few and far between, he persisted. “I still remember September 7, 2005, the day when I had earned my first hundred rupees. When I set out to start my institute, I had twenty-three thousand rupees of savings. My maternal uncle agreed to lend me one lakh rupees and I could start my computer lab.”

Amit’s academy has so far trained 300 students from his village, offering courses such as Basic computing, Java, Graphic Designing, Tally, C++ and many others. His is the only academy in Palam Vihar, Gurgaon which offers different kinds of computer courses under one roof, working 18 hours a day. Some of his students have also gone ahead and opened their own enterprises, while others have taken up jobs. Some start working at the academy itself.

One of the students at ROSE Academy is seventeen year old Ashok Silwal. Born in a small village of Nepal, Ashok came to India in 2007. His father is a bus driver at a school in Gurgaon and had no money to support his education so he went back to Nepal and enrolled for a correspondence course in India. “In Gurgaon, my father met Amit Kataria sir. Sir needed an office boy, so I started working with him at the Academy. I soon developed an interest in learning computers. I completed a Certificate Course in Computer Application and Desk Top Publishing and also completed my schooling here. Then I started teaching at the ROSE Academy and earned salary also. Now I am able to contribute to my family too,” Ashok smiles, gleaming with pride.

ROSE Academy has provided computer skills and employment opportunity to many like Ashok. Besides computer education, ROSE Academy also provides learning assistance to students in their studies, considerably brining down the examination failure rate. As Amit puts it, “ROSE academy is like the rose flower that spreads its fragrance everywhere.” True to its name, the work and virtues of the Academy are an inspiration by every measure!

A less traveled track to Tilonia gives one a journey into Indian entrepreneurship and perhaps changes the way our villages are perceived by city dwellers. Tilonia brings you face to face with the real spirit of India. Its misty hopefulness uncovers the nature of the task that is ahead for a social entrepreneur, its uniqueness and challenges.

Tilonia is a small town 25 kms from Kishangarh near Ajmer in Rajasthan. Barefoot College, established in 1972, inspires this town with the conviction that solutions to rural problems lie within the community. These solutions are broadly classified by Barefoot College into solar energy, healthcare, education, water, rural handicrafts, people’s action, communication, women empowerment, income generation, wasteland development, electricity and power as well as social awareness and conservation of ecological systems in rural communities.

Barefoot College was founded by Sanjit ‘Bunker’ Roy, an Indian social activist and educator. Roy was influenced by the philosophy of Mao Zedong, and modeled his organization after Mao’s Barefoot Doctors. Roy has worked all his life with the Barefoot College.

Spread over more than 8 acres of land, the campus of Barefoot College was built between 1980 and 1986, designed by a team of rural ‘barefoot’ architects, masons, blacksmiths, farmers and members of women groups who sat and struggled through the initial basic designing of the campus. This institution believes in imparting informal, non-structured, on-the-job practical training by identifying the poor, unemployed youth who have been unable to finish their formal education and have returned to their respective villages as dropouts. The five principles which are an integral part of the functioning of the college are equality, collectiveness, self-reliance, decentralization and austerity.

The education program focuses on the overall development of rural children, with literacy being just one part of it. It encourages hands-on or learning-by-doing process of gaining knowledge and skills. Lessons are focused on awareness about the environment and socio-economic and political forces that dominate development. The aim is to provide the children with a right balance of education and literacy so that they choose to stay in their village and work for its development. The college has different programs for children and women. There are Balwadis (rural crèches) established for children between the age of 6 months-5 years for the convenience of working mothers. Night schools have been set up for ‘working children’. There are bridge courses, courses for night school children who aspire to join formal day schools. In these night schools, initiatives like the children’s parliament are established which allow them to participate in the management of their schools through a democratic process. Candidates are selected through a proper election process, giving them an idea of the working of a democracy.

There is also a huge emphasis on the holistic development of women by empowering them socially, financially and politically. In the past 38 years, the college has trained more than 15,000 women in jobs ranging from construction work, education, metal craftsmanship, toy making and solar engineering, to mechanical repair and fabrication, health care, water testing, handicrafts, film making and social activism.

Vocational Training at Tilonia

The Barefoot College has setup eight field centers in Rajasthan and a society known as SAMPDA (Society for Activating, Motivating and Promoting Developmental Alternatives) through the collective efforts of which the Barefoot approach is replicated in rural communities across 14 states in India.

The global response received by the organization is worth acknowledging. The institute has witnessed semi-literate middle aged woman traveling from places as diverse as Afghanistan, Cameroon, Gambia, Mali and Sierra Leone to undergo training to become barefoot solar engineers.

To know more about this organization and to read on some of its wonderful initiatives, please visit their website at www.barefootcollege.org.

Ajay Das comes from a poor family in Patla village. The family of six was dependent solely on agriculture. Apart from paddy, they also cultivated vegetables and Assam lemon, earning around Rs.1500 a month, which was barely sufficient. What does Ajay do now? He is an entrepreneur, producing arecanut leaf plates. Initially shy and slow, over a period of time he gained confidence when he saw the money coming in and when he realized that he could independently handle such a complex activity. In the last financial year, he produced around 40,000 products, one of the highest. He has taken up this activity full time and has one of the best raw material supply chains and is earning more than Rs.3000 a month.

Dalimi Patgiri from Bhalaguri village, a mother of two, is married to a teacher in a private school in the village. She came forward to start a similar venture. She not only saw an opportunity to earn additional income but also to set an example for other women. She facilitated setting up the raw material banks through a SHG (Self-Help Group) and helped collect 50,000 pieces of raw material in her area. She led a team of seven women on training visit to Salem at a time when many women did not have the courage to go beyond the precincts of the village. Later when her group did not support her to establish the plates manufacturing unit, she decided to do it alone. She set up the unit with a loan from SBI in January 2007. In spite of many problems and criticism from villagers, she has continued to improve her performance.

These are inspiring stories of just two of the many villagers of North East India, whose lives have been completely transformed by the initiatives of Dhriiti – The Courage Within.

Dhriiti has set up micro enterprises for Arecanut Leaf Plate Manufacturing. Each arecanut leaf plate manufacturing unit provides direct employment to three persons and indirect employment to ten other persons. At the same time, it produced an eco-friendly alternative to dangerous plastics and polystyrene plates, using dried arecanut sheaths, otherwise wasted in these regions. Since these regions have a huge raw material supply, Dhriiti focuses on the four Bodoland districts of Baska, Chirang, Kokrajhar, Udalguri and the adjoining districts of Barpeta, Nalbari and Bongaigaon to promote this project. Dhriiti operates from its office in Barpeta, Assam and hopes to generate a business of more than 100 crores for rural North East by 2015.

So far, Dhriiti has established 44 units. Not only have over 5 lakhs plates been sold till now but the process has generated income of around 2 lakh for rural people by selling arecanut sheaths which was earlier deemed a waste product. The units, established at the house of the entrepreneurs, offer convenience and ease of self-employment.

The Raw Material Left for Drying

Raw Material Entering Machine

Final Product coming out of the machine

The percentage of poor in Assam is the highest among the seven sister states of the North East. Around 36.09 percent of the State’s population continues to live below the poverty line. The incidence of unemployment, measured as a percentage of the labour force is increasing in Assam. The way out of the unemployment and insurgency scenario is to promote self employment. This is where the arecanut leaf plate industry comes in. Cheers to an organization that has tapped the opportunity in this sector, providing employment to not just the entrepreneurs but also to many others!

In our busy lives where our abilities are taken for granted, we forget that living along with us are challenged people who have special needs. Who could better understand the needs of the visually challenged than someone who has suffered it herself? Madhu Singhal is visually impaired by birth. Born into an upper middle class family in Haryana, Madhu had the affluence to lead a comfortable life. But she chose not to be laid back and wanted to do something on her own.

After completing her MA in Hindustani Classical Vocal Music, Madhu came down to Bangalore to undergo specialized training in communication and counseling. To her surprise and much difficulty, she found that there was very little support for her learning needs. In the North, audio recordings of text books were made available for students like her, but here in Bangalore Madhu couldn’t find any such help. Fighting this difficulty she completed her studies and got out only to find that it was extremely difficult for her to get a job. This is when Madhu decided that no one else should suffer what she suffered. And Mitra Jyothi was conceived.

Mitra Jyothi is aimed at empowering the visually impaired by supporting their educational needs, finding suitable jobs and making them independent enough to take charge of their lives. The organization’s most popular initiative is its Talking Book Library. Text books and books for general reading are given a voice by volunteers, and cassettes and CDs are recorded for circulation. Over 22,000 cassettes of more than 2000 books have been recorded till date. Mitra Jyothi set up its own recording studio to provide this service professionally. Notably, Mitra Jyothi’s effort in this front was the first of its kind in Karnataka and over 5000 people have benefited from the library.

The organization is also extensively involved in Braille transcription and providing computer education to the visually impaired. Mitra Jyothi runs a full-fledged job placement cell for its members, a service that has helped its members find suitable jobs in corporates and manufacturing units. Another admirable service is that the organization runs special courses for women to impart independent living skills.

Mitra Jyothi has been serving the needs of the visually challenged for over two decades now. It has extended its services to Kerala, Andhra and Tamil Nadu. Madhu Singhal has nurtured the organization with her selfless commitment that grew beyond her impairments.  Madhu lives independent, travels abroad on her own, spearheads an organization and chairs important positions in various social service organizations – a true role model. What she has achieved can be made possible for more visually challenged people. Help spread the cause.

Visit http://www.mitrajyothi.org/

Mrs. Savitri of Sangli

Mrs. Savitri is a weaver at the Physically Handicapped Training and Rehabilitation Centre in Sangli, Maharashtra suffers from leprosy but is learning to make scarves using wool for the first time.

Mr. Anbazhgan is a disabled wood-cutter, part of The Helen Keller wood carving group in Kalakurchi in Tamil Nadu, who is learning about the problems he could face with the use of an unfamiliar wood for an international client.

Mrs. Kankadurga works at Bethany Products, Bethany Leprosy Colony in Andhra Pradesh to create bed webbing that is used in the production of strong and beautiful bags.

Tarak Nath Roy of Susunia

Mr. Tarak Nath Roy of Susunia, West Bengal, is a gifted stone carver but disabled by polio.

The lives of these four artisans and several hundreds like them have been changed by an organization called MESH (Maximizing Employment to Serve the Handicapped). Earlier they were all being paid half of what their products were worth because of the presence of middle-men. But now, due to the efforts of a MESH, these artisans are able to market their wares directly and receive their due credit.

Mission and Activities:

MESH aims at providing opportunities for social and economic development to disabled and leprosy-affected people. It achieves this by acting as an intermediary between the disabled artisans and the market place. In effect they secure orders from national and international buyers, forward those orders to the skilled artisans, train and guide the artisans in fulfilling these orders, and promote fair wages among the artisans.

In addition to this, MESH helps the artisans by providing access to a host of design and product development ideas from its own Design Studio in order to keep them updated on the latest market trends. The organization helps add value to the artisans’ products by telling their stories. It also provides training in best business practices and helps the artisans secure 50% advance payment if required so that they can buy their raw materials without taking loans.

Products and Contact Information:

Their product catalogue includes shoulder bags, table mats, scarves, bedcovers, tablecloths, office stationery, toys, cards in a large variety of shapes, sizes, designs and materials to keep up with the latest trends and cater to various needs. All of these are available at their stores at the following locations in India:

MESH
5, Local Shopping Centre,
Uday Park,
New Delhi 110 049
Tel. +91 11 26965039/26568048
email: mesh@del6.vsnl.net.in

MESH
Shop No. 8,
NTR Gardens
Necklace Road,
Hyderabad
Tel. +91 9703879557

Besides this, MESH also has retail outlets in Britain, Germany, Sweden, USA and some other locations. Check their website for more details.

MESH has truly helped in filtering out the middle-men and enabled the handicapped artisans of India to earn their due.

In our society, the differently-abled and mentally challenged citizens find it extremely difficult to be able to make a living and live a life of dignity. These individuals do need work and subsequently the advantages of work. However, prejudices towards them have caused them to be treated as surplus citizens incapable of being contributing and productive members of society.

This is where Diya Foundation makes its mark. Started in 1999, Diya Foundation is a vocational training center which provides training and, more importantly, employment to adults who are mentally challenged as well as others who are differently-abled physically.

Sarah Santamaria, founder of Diya Foundation, shares her insights with us:

This Diwali, Diya Foundation urges you to add sparkle to your life by doing more. They have a range of delicious chocolates and colourful diyas on sale for individuals and corporates. Handcrafted using imported cocoa, the Chocolyn chocolates are available in a range of flavours and along with the diyas, make for a delightful gift. A gift that will give you double the joy because of the cause it supports.

Diyas for Diwali

Diya Foundation Chocolates

The products can be custom wrapped to suit varied preferences and budgets. For more information and to place your orders, contact Diya Foundation here:

Global Warming. Unemployment. How do you come up with a solution that addresses both these issues? S M Raju, a civil servant in Bihar has done just that. Raju has started a campaign to encourage unemployed village folk to start planting trees. This campaign has been linked with the government’s NREGA (National Rural Employment Guarantee Act) and thus the village people earn money by planting these trees.

Amarnath Tewary writes in this article at the BBC:

An Indian civil servant, SM Raju, has come up with a novel way of providing employment to millions of poor in the eastern state of Bihar.

The article quotes that about 44% of Bihar’s population is under the poverty line. And Bihar has not been able to successfully spend the NREGA funds allocated to them mostly due to lack of awareness. Here comes Raju’s idea of bringing in tree plantation as part of NREGA.

Raju’s program has brought in significant benefits, as he says:

“So the idea struck to my mind, why not involve families below the poverty line in social forestry and give them employment under this scheme for 100 days?

“Under the scheme, each family can earn a minimum of 10,200 rupees ($210).”

Read the complete article here, which lists how Raju conceptualized and executed this successful idea. A special thanks to reporter Amarnath Tewary for writing about this.

Link to original article: http://news.bbc.co.uk/2/hi/south_asia/8257563.stm
Link submitted by: Deepak and Prakash

Introducing SourcePilani, a company that is bringing the concept of BPO to rural India, starting off from the small town of Pilani in Rajasthan.

SourcePilani provides high quality and low cost BPO services by leveraging the hitherto untapped talent that rural India has to offer to the growing Indian economy. In addition to providing employment to the local people, SourcePilani is also providing the rural youth an exposure to the paths of progress being witnessed in the bigger Indian cities.

The basic model followed by SourcePilani includes identifying youth from various schools/colleges who are interested in taking up a BPO career. Since most applicants are from Hindi medium of instruction, they are put through an English training course for a period of 3 months. Post this, the recruits are put on the job under the supervision of team leaders who groom the new comers and make them able to handle the tough requirements of a BPO career. As an outcome of all of this, the youth of Pilani have been able to increase their income levels and over a period of time the economic spectrum of the town will also be enhanced. This is a wonderful way of executing inclusive growth and progress. Here is a sample of a couple of recruits who have joined SourcePilani and how their lives has been transformed:

Rajendar Singh (Raju). Qualification: 10+2 (Hindi Medium) Raju like many of the youth in this part of the country was aspiring to get into the Indian army, unfortunately after several trials he couldn’t get through. His father is a Technician in the workshop in BITS Pilani and he was the only source of Income for a family of 4. Before joining SourcePilani, Raju lived the life of an unemployed for more than 3 years and SourcePilani gave him a chance to build his career in the BPO space. One year back he used to struggle to talk in English and his keyboard skills and computer skills were minimal. After undergoing a 3 month training Raju was put into on-the-job training where he honed his skills and improved upon his language capability. He started off with a petty salary which was <100 rupees a day a year ago and today with his hard work and sincerity he has been promoted to the level of Team Leader, for SourcePilani’s Internet Marketing Team. He manages complex jobs like Search Engine Optimization and Social Media Marketing and he heads a team of 5 members. Currently he draws a Salary of 5000 rupees which is a significant financial support for his family.

Pooja. Qualification: BSc. (Hindi Medium)
Pooja has been working with SourcePilani for over a year now. There are very few girls in the organization today and this is mostly because of the cultural aspects in Rajasthan. Pooja and her parents made the right decision to send her to work, by neglecting all the peer pressure from the society. Like Raju, even Pooja started off with a petty salary and today she earns a salary of over 5000 and she is able to fund the education of her two younger sisters.

Check out the following table to get an idea of the impact that SourcePilani is having on the economic progress of the town’s inhabitants:

To get a visual idea of what SourcePilani is doing and their impact on the society, please check out the video embed below:

If you are unable to see the embed above, please click here to view the video.

You can know more about SourcePilani and contact them at their website: www.sourcepilani.com

A lot has been said of BPOs. They have changed people’s lives and brought a modicum of hope to the lesser privileged sections of society that was denied for so long. However, till now the story was mostly restricted to urban India. Thanks to the efforts of a few like an enterprising District Collector in Tamil Nadu, Santhosh Babu and an economics graduate straight out of a US college, Kartik Raman, rural India now has an opportunity to be included in the BPO boom, and avail of alternative and better sources of income than what they could eke out from their meagre resources.

Kartik, along with 2 others, started a rural BPO in Bagad village in Jhunjhunu district if Rajasthan with 10 women, many out of class X and some graduates. A year later, the BPO called Source of Change boasts of 30 more employees earning between Rs.3500 and Rs.7000. Kartik plans to expand to more towns, recruiting about 1000 employees by 2012.

When Santhosh Babu decided to open a BPO for his collectorate, he recruited and trained villagers who had failed class X. The first BPO was of 100 seats capacity and was started with a loan of Rs.20 lakhs from the District Rural Development Agency. Its biggest client today is the US All State Insurance. Sreelatha Menon reports in Business Standard:

The most important gain of the BPO experiment in Tamil Nadu is that it recruits mostly people in villages who have failed Class X as well as graduates and pays both equal salaries of up to Rs 5,000.

After the tremendous success of the BPO experiment, Babu has been made the Managing Director of Electronics Corporation of Tamil Nadu (Elcot) to expand his operations to all 30 districts. Elcot has started a rural finishing scool where 7000 dropouts have already been trained, and plans to tender applications for franchises in every village. Every franchisee has to profitable and uncompromising on quality. The model is already serving as an inspiration for other states to embark on a similar development path.

We wish these dedicated few all the success in their endeavours and hope many more will join their ranks in improving the lot of all the far flung villages in India.

Read the rest of the story here.
Image Courtesy: Wikipedia

Along with six other Gujarati housewives,she had gathered on March 15 1959 for rolling “papads” on the terrace of an old building in a South Mumbai suburb in order to supplement their meagre family income. Yesterday, Jaswantiben Jamnadas Popat, the sole survivor of the founding group of ’seven sisters’, celebrated 50 years of Lijjat along with 45,000 other women who form part of this women-only co-operative.

Started with a loan of Rs. 80 from a social worker and entrepreneur, Chaganlal Karamsi Parekh, the business grew quickly as word spread about the taste and quality of the papads (or “poppadoms” as they are known in other parts of the world). Zubair Ahmed tells the tale of the humble beginning in this BBC article:

Mrs Popat says: “We were semi-literate which restricted our chances to get jobs. But we realised our papad-making expertise could be used to earn small amounts of money to help our husbands reduce their financial responsibility.”

Lijjat is now a co-operative with a turnover of nearly $100m and a sustainable business model that provides opportunity for employment and financial independence to thousands of illiterate but skilled women who live in abject poverty. These women get a sense of empowerment by being able to earn a living, and can their children to school or improve their living conditions. This, according to Mr. Ahmed is the biggest reason behind Lijjat’s success.

Most of the 45,000-strong female workforce live in slums or one-room hutments, with communal bathrooms and toilets.

They are still part of what is known as the working class. But working for Lijjat Papads gives them financial security.

Read more about Lijjat and the women behind its success here.

Photo courtesy: BBC News