Sittilingi is a remote village in Dharmapuri district, 125 km away from Salem town in Tamil Nadu, which used to be a god forsaken land caught under the spell of quacks and black magic. Noisy drums and fake injections were all they had to cure illnesses. This is when Dr. Regi and Dr. Lalitha took the plunge. This doctor couple went ahead to provide medical services to the tribals of Sittilingi, leaving their promising careers in the cities.

The couple found their calling in service to the underprivileged and wanted to use their knowledge where it was needed the most. Their hunt for the right place to offer their service ended at Sittilingi, a totally neglected and ignored tribal village. They ventured into the village, faced tough resistances and now they have emerged successful in establishing a full-fledged medical center for the tribals. A service beyond praises! 

Regi and Lalitha called their service the Tribal Health Initiative (THI). Their perseverance and continued service has brought about dramatic change in the living conditions of the natives. Infant mortality rate in Sittilingi has reduced to 20/1000 and there are no mothers dying in childbirth for the past 5 years. The nutrition levels of children and the general well being of the people have improved to a great extent.

Another striking fact about the Sittilingi initiative is that the girls who serve as nurses at the medical center are personally trained by Regi and Lalitha. When Regi and Lalitha saw that it was extremely difficult to get nurses to work at this tribal village, they decided to go choose smart and trainable girls from the village. This became such a wonderful uplift to the self esteem of the girls that they are extremely proud to be part of this initiative and to serve their community.

THI’s approach to medical care went one step ahead in educating the people and ‘helping the tribals help themselves’. They wanted to create a general understanding about health and health issues and make the natives acquainted with basic first aid. Today, over 21 neighbouring villages are benefiting from the Tribal Health Initiative that sprung at Sittilingi.  

And, the couple didn’t stop with medical facilities. They organize educational programmes, cultural activities and community development initiatives. There is a library facility that is available for children who also get to listen to motivating stories from a community worker every month.  Truly commendable, right?

It is very heartening to know about the selfless and committed service of Regi and Lalitha and many others who are supporting them. You can visit them at Sittilingi and get to know their service better. We also encourage you to support the initiative by contributing to the cause. Visit http://www.tribalhealth.org/

Those signature kerosene and petromax lamps at hawker shops have decorated our streets during its busy evenings for years now. They are a hawker’s constant companion and a basic necessity for their shops. But did you know that a hawker has to spend around 250-300 rupees every month for these lights? Parting with this big chunk of money from the handful that he earns becomes quite a burden. Accolades to Urja Unlimited, who understood this difficulty faced by the hawkers and came up with a fine solution – replacing the fuel lamps with solar power.

Urja Unlimited is an organization which was born with a novel idea of providing ‘energy for all’ through renewable energy. Urja aims to serve every village, town and city in India with efficient energy solutions. With its vision in mind, Urja initiated the project to support street hawkers and aspires to reach a million hawkers with their lanterns.

The main aim of the project is to completely eliminate the recurring fuel expenditure on the hawkers. Moreover, as we all know, there are environmental benefits attached to giving up the use exhaustible fuels. Also, the hawker gets to work in a fume free environment.

Over 150 hawkers in Faridabad enjoy the solar power

The first step towards energy efficiency was Urja Unlimited’s solar lantern project in Faridabad. Over 150 hawkers have opted for Urja’s lanterns which have given them a breather with their expenses. The brighter solar lamps have enlivened their surroundings, gotten rid of the risk of health hazards and brightened the faces of the hawkers.

Savitri Pandey, a hawker in Faridabad who has switched to Urja’s lantern, mentioned that she is now able to devote the cost savings on giving up the kerosene lamps to her children’s tuition needs. Saina Bano says that “Ab har mahina mittiktel (kerosene oil) chori se kharidane kay jhanjhat khatam.” Ashok, a hawker suffering from Tuberculosis, said that he is now spending less on his medical expenses.

Support to spread the cause

Replicating the success and spreading awareness across the country is a big task in the hands of Urja Unlimited now. The constraint is that the equipment is slightly priced on the higher side, around 2600 to 3600 rupees. Logically, the amount is equivalent to what the hawkers would spend over a year for their fuel costs and they need not spend any more on their fuels after this initial investment. Also, the lanterns can easily serve the users for almost 5 to 7 years. Urja intends to bring down the cost that could come on the hawkers by entering into partnerships with micro finance institutions, corporates and other philanthropic organizations.

How can you help this initiative?

With more people like you supporting the cause, we are sure that we can make some difference to the lives of more street hawkers. Here are a few things that you can do:

• Introduce Urja Unlimited to your company and encourage a corporate social responsibility initiative
• Contact Urja Unlimited to find out more about the initiative and help them serve better
• Help spread awareness about the use of renewable energy

You can know more about the organization at www.urjaunlimited.in. Urja and The Better India shall assist you in sharing your contributions.

Mumbai, August 26, 2009: Marico Innovation Foundation announces its 3^rd edition of the Innovation for India Awards to be held on 12^th March 2010 in Mumbai. A significant initiative by Marico – the “Marico Innovation Foundation” was founded in 2003, with an objective to fuel Innovation in India. Under the leadership of stalwarts like Dr. Ramesh Mashelkar, the Foundation focuses on providing the country with a belief that Innovation is a crucial way to leapfrog into the center stage of global business leadership.

Over years the Foundation has effectively played the role of a catalyst by creating knowledge through years of in-depth research, multiplying this knowledge through various platforms and recognizing breakthrough innovations through its Innovation for India Awards.

Innovation for India Awards is the prestigious recognition for business and Social entities that have done some amazing breakthroughs that could hold lessons across all sectors. This year the Innovation for India Awards has added a new category- Public Services, which includes all innovations by Central or State government or any wing of the government including public-private partnership has innovated and have displayed a ‘clear public impact’.

So far the Awards have been recognizing and applauding outstanding leadership with innovative focus in Business and Social arena. Its intent is to reward projects and businesses that make a real difference to India and community at large. Based on the criteria of uniqueness, impact & scalability, ‘India’s Best Innovations” are declared at these Awards. Over the last 3 years, 23 such innovators have been recognized which includes organisations like Kirloskar Brothers, BOSCH MICO and Titan Industries Limited & Azim Premji Foundation, MV Foundation, Trichy Police and Kudambashree, ITC IBD,  Evalueserve. Tata Motors was recognised for their spirit of Innovation – The NANO by being bestowed with the Global Game Changer Award at the 2008 Awards.

Any Indian company, social organization, government body and/or individuals who have successfully conceptualized and nurtured a brilliant idea, made it work and brought it to market is eligible to participate.

The three categories under which Innovation will be awarded are – Business Innovation (Products/Services, Business Model and Innovation in social space by a business organisation) and Social Innovation (innovation by a social organisation). Public Services Innovation (innovations by Central or State governments or any wing of the government including public-private partnership)

The guiding principles for selection of Awards are transparent, Qualitative, Consistent and Fair. A high profile jury consisting of India’s most respected and eminent personalities, will judge the Innovations on the basis of its uniqueness, sustainability and scalability through a rigorous four-stage selection process.

For the purpose of evaluation of candidates, and architecting the awards process, the Marico Innovation Foundation uses Erehwon Innovation Consulting’s path-breaking innovation methodology and framework. This methodology has been used successfully for innovation evaluation across various platforms globally.

Dr R A Mashelkar,FRS CSIR Bhatnagar Fellow, National Chemical Laboratory & Chairman of The Marico Innovation Foundation states that “The Foundation’s mission is to encourage Innovation in India, by providing the nation with a belief that Innovation is indispensable and is the way to leapfrog India into the center stage of global business leadership. Through these awards we want to commemorate projects and businesses that make a real difference to the country and community at large.”

“Innovation in India is a key theme in India’s global repositioning as an emerging economic superpower. With the second edition of the Innovation for India awards, the Marico Innovation Foundation seeks to continue to fuel innovation in India- amongst other achievements, let Indian businesses build a cascade of successful and enduring Indian Global brands,” believes Mr. Harsh Mariwala, Council Member, Marico Innovation Foundation & Chairman and Managing Director, Marico Limited

Photographs from last year’s event:

(from the left)-Actor & Director, Aamir Khan, Ad-Guru & Lyricist, Prasoon Joshi in discussion with Mr. Arun Maira, Chairman

Mr. Sam Balsara, CEO Madison, awarded Mr. Kunwer Sachdev, CEO Su-Kam Power Systems Ltd. for Innovation in Business Process

About Marico Innovation Foundation

The Marico Innovation Foundation was created in March 2003 under the stewardship of Dr. Ramesh Mashelkar. The Foundation’s Mission is to Fuel Innovation in India, by providing the nation with a belief that Innovation is possible and is the way to leapfrog India into the center stage of global business leadership. The Foundation also believes that a framework will enable leverage innovation for quantum growth. The foundation is steered by a governing council that oversees both its vision and direction.

The reach is first envisioned to cover the business community, both professional and entrepreneurial.  The reach will soon expand to future business leaders and the general public.  The Marico Innovation Foundation is led by its Council Members, who are visionaries like Dr R A Mashelkar, FRS, CSIR Bhatnagar Fellow, National Chemical Laboratory, Anu Aga, Chairman, Thermax, Sam Balsara, CEO, Madison, Ashwin Dani,  Vice Chairman, Asian Paints, Ranjan Kapur, Country Manager, WPP, Arun Maira, Chairman, Boston Consulting Group, Harsh Mariwala, Chairman & Managing Director,  Marico, K V Mariwala, EX-Director, Marico, Rajiv Narang, Chairman & Managing Director, Erehwon Innovation Consulting, Dorap Sopariwala, Consultant. Visit www.maricoinnovationfoundation.org for more information.

On Sunday, I was invited by a volunteer to visit the premises of a school which is crumbling in terms of infrastructure. The school is Deena Seva Sangha, located close to the old Kino theater.

We first entered a small room termed as ‘hostel’. It was a dark room, perhaps 20 feet by 7 feet wide. Aluminium chests were stacked wall high in one corner. Various pants and shirts hung on top of one makeshift wooden wall which served as a provider of privacy.

Going ahead, we were taken to the main hall that served as the dining and sleeping area for the 65 students who study and live here. Then we were shown the store room, where the food rations are kept. The school sends its students to the city market once a week to get vegetables, which are given free to them by some generous and charitable vendors.
Moving on to the school building, which lay adjacent to this ‘hostel’, we were shown a pipe jutting out of the wall, gaping with its outlet wide open. In the past, the volunteers have put a tap on it to facilitate drinking of water, but every time they have done that, someone has stolen the tap overnight. A measly 10 rupees for us, but perhaps a meal for someone else. I then entered the building, which is two storeyed. Walking through the corridors, I see the empty classrooms with wooden benches strewn around. I reach the last classroom and look at the blackboard. Someone has scribbled the famous four letter ‘f’ word on the board, in cursive handwriting.

I move back towards the entrance and by now one of the volunteers has managed to get the door to the library opened. I enter the library and find that it is being used more as a junk yard, with all sorts of things lying around. There are broken tubelights jutting out of brown dusty cardboard boxes, a broken abacus lying in the middle of the room. In one corner, is a small two door cupboard that has the much sought-after books (much sought after by the visitors, since this was a libary after all). The books are few and most are torn. I then get out of the building and look at a smaller building in front of me. This one has the words ‘War on Want, UK’ engraved on top of it. “Why would someone provide war when you want it”, I wondered to myself. It took me a few more moments before realizing that the word “want” was used as a noun, not as a verb. Which meant that the word “want” here referred to the property of being in need of something. A little google-ing later gave me the website of this organization – War on Want.
We then get out of the building and there is a tea session held by the volunteers. Their aim? To showcase the state of the school and garner some funds.

If you would like to visit the school or donate, contact these folks: Yuva Bengaluru

(This post originally appeared on Dhimant’s personal blog with the title War on Want: www.dhimantparekh.com)
Image Courtesy: http://yuvabengaluru.org

We are happy to announce that we have now reached a phase of requiring more writers and which in turn would provide better quality of content.

We invite anybody who works closely with NGOs or is willing to do so and has a flair for writing. If you are a student of journalism, perhaps this could be an interesting internship that you could consider.

Please drop us an e-mail: contact [at] thebetterindia [dot] com or leave a comment on this post.

You could also forward this information to any of your friends or colleagues who might be interested in working on this.

[image courtesy: merchantcircle.com]

14,000 employees. 40 locations across India. 23,375 hours of community service clocked. This has been the success story of Sankalp – the employee self actualization program at Hindustan Unilever Ltd. In order to mark 75 years of its existence in India, the company decided to devote 1 hour for each day of the 75 years in October 2007. One year later it has surpassed that goal.

HUL Sankalp is a program that allows the employee to register and get associated to a cause or NGO. The back-end support was provided by indianngos.com which was responsible for checking the authenticity of its partner NGOs and for tracking the employee’s commitment. Sapna Agarwal reports in Business Standard:

The programme has now gone beyond the cities to touch lives of people in the rural districts like that of Wad/ Jawahar. Here HUL Mumbai employees travelled 130 km to create awareness on hand wash and hygiene. Similarly, employees have also started involving their family members.

Nair added: “An employee, Crystelle Ellis along with her family clocked over 600 hours of voluntary service at the Little Sisters of the Poor, an old age home in Kolkata. Their activities included cooking, cleaning, serving, washing, helping the invalid to groom themselves and move about apart from helping with office work.”

Such initiatives reconfirm the belief that every person has an innate desire to do good and to give back to the society. They just need the right platform and the initial push. After this, in all probability, they will surprise themselves.

Read the complete article here.

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