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	<title>The Better India &#187; women employment</title>
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		<title>Lijjat Turns 50!</title>
		<link>http://www.thebetterindia.com/611/lijjat-turns-50/</link>
		<comments>http://www.thebetterindia.com/611/lijjat-turns-50/#comments</comments>
		<pubDate>Mon, 16 Mar 2009 09:59:11 +0000</pubDate>
		<dc:creator>Anuradha Parekh</dc:creator>
				<category><![CDATA[Empowerment]]></category>
		<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[Gujarat]]></category>
		<category><![CDATA[Mumbai]]></category>
		<category><![CDATA[Women]]></category>
		<category><![CDATA[employment]]></category>
		<category><![CDATA[co-operative]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Jaswantiben Jamnadas Popat]]></category>
		<category><![CDATA[Lijjat]]></category>
		<category><![CDATA[Mumbai workers]]></category>
		<category><![CDATA[papad]]></category>
		<category><![CDATA[popadums]]></category>
		<category><![CDATA[poppadoms]]></category>
		<category><![CDATA[women employment]]></category>
		<category><![CDATA[women entrepreneurs]]></category>

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		<description><![CDATA[Along with six other Gujarati housewives,she had gathered on March 15 1959 for rolling &#8220;papads&#8221; on the terrace of an old building in a South Mumbai suburb in order to supplement their meagre family income. Yesterday, Jaswantiben Jamnadas Popat, the sole survivor of the founding group of &#8216;seven sisters&#8217;, celebrated 50 years of Lijjat along [...]]]></description>
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<p><img class="size-full wp-image-612 alignnone" title="lijjat_papad" src="http://www.thebetterindia.com/wp-content/uploads/2009/03/lijjat_papad.jpg" alt="lijjat_papad" width="226" height="170" />Along with six other Gujarati housewives,she had gathered on March 15 1959 for rolling &#8220;papads&#8221; on the terrace of an old building in a South Mumbai suburb in order to supplement their meagre family income. Yesterday, Jaswantiben Jamnadas Popat,  the sole survivor of the founding group of &#8216;seven sisters&#8217;, celebrated 50 years of Lijjat along with 45,000 other women who form part of this women-only co-operative.</p>
<p>Started with a loan of Rs. 80 from a social worker and entrepreneur, Chaganlal Karamsi Parekh, the business grew quickly as word spread about the taste and quality of the papads (or &#8220;poppadoms&#8221; as they are known in other parts of the world). Zubair Ahmed tells the tale of the humble beginning in <a href="http://news.bbc.co.uk/2/hi/south_asia/7932979.stm">this</a> BBC article:</p>
<blockquote><p>Mrs Popat says: &#8220;We were semi-literate which restricted our chances to get jobs. But we realised our papad-making expertise could be used to earn small amounts of money to help our husbands reduce their financial responsibility.&#8221;</p></blockquote>
<p>Lijjat is now a co-operative with a turnover of nearly $100m and a sustainable business model that provides opportunity for employment and financial independence to thousands of illiterate but skilled women who live in abject poverty. These women get a sense of empowerment by being able to earn a living, and can their children to school or improve their living conditions. This, according to Mr. Ahmed is the biggest reason behind Lijjat&#8217;s success.</p>
<blockquote><p>Most of the 45,000-strong female workforce live in slums or one-room hutments, with communal bathrooms and toilets.</p>
<p>They are still part of what is known as the working class. But working for Lijjat Papads gives them financial security.</p></blockquote>
<p>Read more about Lijjat and the women behind its success <a href="http://http://news.bbc.co.uk/2/hi/south_asia/7932979.stm">here</a>.</p>
<p>Photo courtesy: <a href="http://news.bbc.co.uk/2/hi/south_asia/7932979.stm">BBC News</a></p>


<p>Also check out some other interesting such stories:<ol><li><a href='http://www.thebetterindia.com/433/fashion-woven-with-dreams/' rel='bookmark' title='Permanent Link: Fashion Woven With Dreams'>Fashion Woven With Dreams</a></li>
<li><a href='http://www.thebetterindia.com/956/the-tree-planter/' rel='bookmark' title='Permanent Link: The Tree Planter'>The Tree Planter</a></li>
<li><a href='http://www.thebetterindia.com/361/the-weaving-of-hope/' rel='bookmark' title='Permanent Link: The Weaving of Hope'>The Weaving of Hope</a></li>
<li><a href='http://www.thebetterindia.com/1656/the-better-india-turns-2-and-we-thank-you/' rel='bookmark' title='Permanent Link: The Better India turns 2 and we thank you!'>The Better India turns 2 and we thank you!</a></li>
<li><a href='http://www.thebetterindia.com/1104/podcast-praseeda-kunam-woman-entrepreneur/' rel='bookmark' title='Permanent Link: Podcast: Praseeda Kunam, Woman Entrepreneur'>Podcast: Praseeda Kunam, Woman Entrepreneur</a></li>
<li><a href='http://www.thebetterindia.com/1176/barefoot-journey-to-tilonia/' rel='bookmark' title='Permanent Link: A Barefoot Journey to Tilonia'>A Barefoot Journey to Tilonia</a></li>
</ol></p>]]></content:encoded>
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