Gurgaon-based mobile gaming company ZMQ Software Systems has come up with a new offering that will enable women in villages to register their date of pregnancy, and avail of weekly tips on topics like what to eat, what vaccines to get and when to get the next check up. Founders Hilmi and Subhi Quraishi, inspired by many of their formative years spent in socialistic environment of Soviet Union, have been redirecting 12% of ZMQ’s profits into social development programmes, and this is a project they are certain will succeed as it is mobile-based and independent of economic criteria.

Aruna Viswanatha reports in Mint:

ZMQ’s new programme also complements other initiatives around the country to pay women to have their children delivered by professionals, rather than by the untrained midwives more popular in rural areas. “There could be a programmed SMS before the day of the next check-up,” says Chauhan, “and reminders for the first tetanus, the first ultrasound, this would be a real great benefit if it is done.”

Also find what other companies like Enable-M and the venture capital firm Acumen Fund are doing in this space. Biju Mohandas, India business manager for Acumen Fund says he is considering many business plans that intend to use SMS technology in rural health care. Read the complete article here.