SourcePilani – Bringing the BPO to Rural India

Introducing SourcePilani, a company that is bringing the concept of BPO to rural India, starting off from the small town of Pilani in Rajasthan.

SourcePilani provides high quality and low cost BPO services by leveraging the hitherto untapped talent that rural India has to offer to the growing Indian economy. In addition to providing employment to the local people, SourcePilani is also providing the rural youth an exposure to the paths of progress being witnessed in the bigger Indian cities.

The basic model followed by SourcePilani includes identifying youth from various schools/colleges who are interested in taking up a BPO career. Since most applicants are from Hindi medium of instruction, they are put through an English training course for a period of 3 months. Post this, the recruits are put on the job under the supervision of team leaders who groom the new comers and make them able to handle the tough requirements of a BPO career. As an outcome of all of this, the youth of Pilani have been able to increase their income levels and over a period of time the economic spectrum of the town will also be enhanced. This is a wonderful way of executing inclusive growth and progress. Here is a sample of a couple of recruits who have joined SourcePilani and how their lives has been transformed:

Raju employee of SourcePilani Rural BPO

Rajendar Singh (Raju). Qualification: 10+2 (Hindi Medium) Raju like many of the youth in this part of the country was aspiring to get into the Indian army, unfortunately after several trials he couldn’t get through. His father is a Technician in the workshop in BITS Pilani and he was the only source of Income for a family of 4. Before joining SourcePilani, Raju lived the life of an unemployed for more than 3 years and SourcePilani gave him a chance to build his career in the BPO space. One year back he used to struggle to talk in English and his keyboard skills and computer skills were minimal. After undergoing a 3 month training Raju was put into on-the-job training where he honed his skills and improved upon his language capability. He started off with a petty salary which was <100 rupees a day a year ago and today with his hard work and sincerity he has been promoted to the level of Team Leader, for SourcePilani’s Internet Marketing Team. He manages complex jobs like Search Engine Optimization and Social Media Marketing and he heads a team of 5 members. Currently he draws a Salary of 5000 rupees which is a significant financial support for his family.

Pooja employee of SourcePilani Rural BPO

Pooja. Qualification: BSc. (Hindi Medium)
Pooja has been working with SourcePilani for over a year now. There are very few girls in the organization today and this is mostly because of the cultural aspects in Rajasthan. Pooja and her parents made the right decision to send her to work, by neglecting all the peer pressure from the society. Like Raju, even Pooja started off with a petty salary and today she earns a salary of over 5000 and she is able to fund the education of her two younger sisters.

Check out the following table to get an idea of the impact that SourcePilani is having on the economic progress of the town’s inhabitants:

Number of Employees

Average Salary(Per month)

Amount induced into local market

30(current scenario)



50(By End of this year)



150( in 2010)



To get a visual idea of what SourcePilani is doing and their impact on the society, please check out the video embed below:

If you are unable to see the embed above, please click here to view the video.

You can know more about SourcePilani and contact them at their website:

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