Social Media has revolutionised the way we communicate. Today, with a simple 140-character tweet, you can reach out to your favourite film star, create awareness about a cause close to your heart, topple governments and even impact change.
While commercial entities have long since cashed in on the virtually limitless reach of social media, governments and public service entities are just getting on board.
The latest to join the digital revolution are three government hospitals from New Delhi.
As a part of the government’s Digital India initiative, Safdarjung Hospital, Lady Hardinge Medical College and Hospital and Dr Ram Manohar Lohia Hospital have all joined the Twitter, the social networking platform.
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The hospitals will use the platform to inform the public about their activities, to create awareness about social campaigns and to directly interact with their patients and the public.
“The dharamshala, which will provide lodging space to the families of patients, will be inaugurated soon. We would be starting a few new courses. The Twitter account will help us in disseminating information about these things directly to the public,” Dr AK Gadhpayle, Medical Superintendent of Dr Ram Manohar Lohia Hospital, told the Hindustan Times.
Dr Ram Manohar Lohia Hospital joined Twitter on the 20th of June, with the handle @RMLDelhi. The hospital has since used the account to talk about the launch of technology it has developed to provide specialist services in emergencies, and to inform the public about its ‘Single Window System Blood Collection Centre.’
@SJHDelhi is the Twitter handle of Safdarjung Hospital, which joined Twitter on the 21st of June. The hospital has 46 followers and has tweeted about its journey through the years, sharing news articles that document its success, innovations & research breakthroughs.
On the 22nd of June, Lady Hardinge Medical College & Hospital joined Twitter with the handle @LHMCDelhi. The hospital has been actively promoting public safety messages about sex-selective abortions and smoking.
By joining social media, the three government hospitals have not only furthered the Digital India objective, but have also opened the doors to a new and improved medium of communication.