Watch: How Two NGOs in Mumbai Are Using Social Media to Clean Juhu Beach


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Did you know that Juhu beach generates about 2,033 metric tonnes of garbage after the immersion of Ganesha idols? Watch how two NGOs in Mumbai have come up with an interesting plan to ensure that the beloved tourist destination remains clean, and that residents of the city also contribute towards it. 

Mumbai’s Juhu beach receives thousands of visitors every day. From elderly citizens who are there just for a walk, to young groups of friends who come to have fun – Juhu beach has always welcomed everyone.

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But with time, the famous beach has turned into a site that not many would like to see, since it is filled with a large amount of garbage. Thus, the unpleasant sight of the beloved Juhu beach inspired two NGOs and local citizens to stand up for the cause and spread awareness about cleaning all the filth.

The two NGOs, Juhu Angels and Juhu – Soul of the City, have come together and made a documentary film that talks about the need to clean this iconic tourist spot. They have launched the film on social media platforms.

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The documentary, which is over two minutes long, showcases the dirty side of the beach and how the workers clean it. Every day, Juhu beach creates 28 tonnes of garbage and the amount increases to 90 tonnes during monsoons. During Ganesh Visarjan, the number sky rockets to 2,033 metric tonnes!

Brihanmumbai Municipal Corporation (BMC) has appointed about 20 workers to clean the 5.6 km beach every day. But this is not the solution.

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With the increasing amount of garbage, people should take the responsibility of making the beach a cleaner place themselves. The documentary also suggests that residents should use eco-friendly Ganesha idols to prevent pollution.

The two NGOs will be holding a Juhu beach cleaning drive on 28th September, which is a day after the final immersion, at 6:30 am.

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People who want to contribute to the drive will be given gears and materials at the spot. In addition to this, the NGOs are planning to partner with malls in Juhu and Andheri to spread more awareness about the cause. They have also requested multiplexes to run the documentary between movie breaks.

And since the number of workers appointed by BMC to clean the beach is not sufficient, the NGO officials have approached the government to increase the number of workers too.

Watch the documentary here-

Posted by Juhu Angels on Sunday, September 6, 2015

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