Organic Saris – the Latest Fashion Trend to Go Green

For all the environmentally conscious women out there, Tamil Nadu Handloom Weaver’s Co-operative Society Limited has come up with a great way for you to express your choice of green living, with these eco-friendly organic saris. Here is more.

While organic living has become the way of life among many eco-friendly people, women now have the chance to go green in terms of their fashion statement as well.

Thanks to Tamil Nadu Handloom Weaver’s Co-operative Society Limited, also known as ‘Co-optex’, eco-friendly organic saris might soon become the trend.

Source: Facebook

The organic cotton saris are termed so because of two reasons:

• The cotton used for weaving these saris is cultivated without the use of any fertilizers or pesticides. Cotton which is grown in such a way of called organic cotton.
• At the time of dying, chemical free, natural or vegetable colours are used. These colours are obtained from things like flowers, leaves and seed such as turmeric etc.

This way, the saris become non-toxic, non-allergic and environment-friendly, in every way. Another interesting aspect about the saris is that they come with a tag which has the address, name, age, a little background and a picture of the weaver.  This helps buyers understand the place from where the sari is coming and the kind of work that goes behind manufacturing it.

“The saris have soothing colours, with an attractive border and a pallu. These are good for skin and are available in the range of Rs. 3,000 to Rs. 4,000 a sari,” said K Yuvara, Senior Regional Manager, Co-optex, adding that the saris are woven by traditional weavers of Negammam area in Coimbatore. They were first introduced in Tamil Nadu, then Andhra Pradesh and have now reached the Berhampur market as well.

Co-optex has also displayed the saris in an ongoing week long expo in Behrampur.

Source: Facebook

According to T.N. Venkatesh, Managing Director, Co-optex, as many as 14 weavers’ co-operative societies with 275 weavers are involved in making the organic cotton saris. They are also available for sale on the website of Co-optex.

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